Bonded Bitesize - Your Midweek Roundup

talkSPORT backs sport and charity with Soccer Aid and Cheltenham coverage

Commercial radio continues to blend entertainment with impact. talkSPORT has announced it will provide live commentary for the 20th anniversary of Soccer Aid for UNICEF on 31 May, broadcasting directly from the London Stadium. The station will also air live coverage from the Cheltenham Festival which is the second biggest prize event in horseracing after the Grand National. This will bring audiences closer to two of the UK’s most anticipated sporting moments

Digital out-of-home accelerates: brands are leaning into programmatic buying real-time targeting and creative flexibility across screens

The Drum reports that Digital out-of-home (DOOH) is continuing to gain momentum as brands invest in more flexible and data-driven outdoor media. With advancements in programmatic buying, real-time creative optimisation and improved audience measurement, advertisers are increasingly using digital screens to deliver targeted messaging at scale. As the medium evolves, DOOH is becoming a core channel for omnichannel campaigns rather than a simple extension of traditional outdoor advertising.

TikTok spotlighted 8 women creators for Women History Month, highlighting how female voices are driving trends & social community

To mark Women’s History Month, TikTok has showcased eight women creators who are influencing culture and conversations on the platform. The initiative highlights how female creators are building communities across categories like sport, fashion, comedy and STEM. TikTok also revealed that hashtags such as #WomenInSTEM and #WomenInFashion are rapidly growing, underlining the impact women are having on the platform’s content and audience engagement.

AI assistants now rival search engines in global usage

AI assistants are rapidly reshaping how people find information online. A new study estimates that AI tools now generate around 45 billion monthly sessions globally, equating to 56% of search engine volume. Much of this activity happens within mobile apps, where users are increasingly turning to AI platforms such as ChatGPT, Gemini and Perplexity for answers instead of traditional search engines. The findings suggest discovery is expanding across both AI and traditional search, rather than one replacing the other.

Google Marketing Live returns this May

Google has confirmed that its annual Google Marketing Live event will take place on 20 May 2026. The event traditionally showcases the latest innovations across Google Ads, AI-powered campaign tools and measurement capabilities. With AI playing an increasingly central role in advertising platforms, marketers will be watching closely to see how Google continues to evolve automation, targeting and creative tools across its ecosystem.

Bonded Bitesize – Your Midweek Roundup