Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.
Stay connected with recent updates from xAI, YouTube, Google & many more!
Google’s March 2026 core update reinforces a major shift toward original, high-value content. With stronger weighting on E-E-A-T and “information gain,” brands relying on generic or AI-heavy content may see declines, while expert-led content is rewarded.
Google reports that sites using manipulative navigate to trap users could now face ranking penalties, this proves that good UX is critical for SEO performance.
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xAI is accelerating product development with new API updates as it looks to scale and compete in the AI race. Expect continued innovation and rising pressure on brands to keep pace with AI capabilities.
YouTube has introduced custom timestamp sharing on mobile, making it easier to share specific moments in videos. A small but powerful update that supports snackable, shareable content behaviour.
Tesco is beginning to deliver tailored offers at scale, which is a clear signal that data led, personalised marketing is now a competitive must have for brands.
