Bonded Bitesize – Your Midweek Roundup

Ocean Outdoor UK has unveiled a new immersive advertising experience, pushing digital out-of-home (DOOH) into more interactive territory.

The activation blends creative, technology and environment to create more engaging brand moments in physical spaces. This signals a shift from passive viewing to experiential advertising.

As DOOH continues to evolve, formats like this show how brands can capture attention in the real world using the same immersive principles seen across digital channels.

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TikTok is rolling out new controls that allow creators to manually add and remove keywords tied to their video metadata. This offers more influence over how content is discovered in search.

While TikTok will still suggest keywords automatically, users can now refine or exclude terms to better align with their content and audience targeting. This added layer of control could help improve relevance, reduce mismatched distribution, and ultimately boost reach for the right viewers.

It’s another sign that TikTok is doubling down on search behaviour, and giving creators more SEO-style tools inside the platform.

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OpenAI is reportedly testing an Ads Manager for ChatGPT, signalling a major shift toward monetisation within conversational AI.

Early insights suggest ads will be contextually relevant and clearly separated from responses, appearing alongside user queries without disrupting the core experience. With high entry costs and limited access in testing, the focus appears to be on controlled rollout and learning rather than scale.

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Google is suggesting that AI Overviews may actually drive stronger click-through rates, which counters concerns that AI summaries reduce traffic to websites.

As AI Overviews expand across search, ads and organic listings can still appear around them, creating new opportunities for visibility and engagement. The shift highlights how search is evolving from a list of links to a more guided discovery experience.

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Threads is testing a new “Live Chats” feature, which is a broadcast-style format that lets creators and brands host real-time conversations with a select group of contributors while followers tune in.

Unlike open comment threads or hashtag-driven discussions, Live Chats aim to create a more structured, low-noise environment for live moments like events, launches or cultural conversations. The format mirrors Instagram Broadcast Channels but leans more into real-time interaction, giving brands a dedicated space for high-frequency updates without flooding the main feed.

For marketers, this signals Threads’ push into becoming a more credible real-time platform  and a potential new play for event-led content strategies.

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