Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.
Stay connected with recent updates from Pinterest, ITVX, Google & many more!
Pinterest has reported a strong start to 2026, reaching 631 million monthly active users and delivering an 18% year-on-year revenue increase. The platform’s continued investment in AI-powered ad solutions and visual discovery tools is helping advertisers drive more personalised shopping experiences and improved campaign performance.
As digital audio consumption continues to rise, marketers are being challenged to rethink how they approach programmatic audio buying. According to The Drum, many DSP strategies still rely on display-led thinking, limiting the effectiveness of audio campaigns across streaming and podcast platforms.
Google has refreshed its guidance around site visits assets with Google Ads, providing advertisers with more clarity on how in-store visits and local engagement metrics are tracked.
The update could help brands better understand the relationship between digital campaigns and offline customer actions, particularly for retailers and businesses with physical locations.
ITVX is set to introduce password-free access as part of its wider strategy to boost engagement ahead of the upcoming World Cup. The move aims to simplify user access and reduce barriers during major live viewing events.
LinkedIn has announced a new partnership with Amazon Ads that will allow advertisers to purchase LinkedIn-connected TV inventory through Amazon’s demand-side platform.
The collaboration gives B2B marketers greater access to LinkedIn’s audience targeting data, including job titles, industries and seniority, while benefiting from Amazon’s wider connected TV reach
