Bonded Bitesize - Your Midweek Roundup

Asahi’s latest campaign is turning heads in Piccadilly Circus, combining traditional Japanese artistry with AI-generated creative elements

Asahi has launched an innovative campaign in London’s Piccadilly Circus, the campaign uses generative AI to reinterpret classic Japanese design techniques, creating a dynamic digital experience that showcases the brand’s heritage while embracing emerging technology.

The activation highlights a growing trend among brands: using AI not to replace creativity, but to amplify cultural storytelling and create more immersive experiences. As AI tools become more accessible, marketers are increasingly looking at ways to blend technology with authentic brand narratives.

Your Pinterest strategy might be missing a simple optimisation: keeping your product catalogue up to date.

Pinterest has shared new guidance encouraging brands to regularly update their product catalogues, ensuring pricing, descriptions and product details remain accurate and current. The platform says better-maintained catalogues improve discoverability and help products appear more frequently in relevant searches and recommendations.

With Pinterest continuing to strengthen its position as a visual discovery and shopping platform, product feed quality is becoming increasingly important for ecommerce brands looking to drive conversions.
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Better data, better decisions: Google is refining how advertisers measure conversion

Google has announced updates to its conversion measurement capabilities, helping advertisers gain more accurate insights into campaign performance. As privacy changes continue to reshape digital advertising, platforms are investing heavily in measurement tools that can maintain attribution accuracy while respecting user privacy.

The update reinforces a wider industry shift towards first-party data, enhanced conversions and more resilient tracking solutions that can operate effectively in an increasingly privacy-focused ecosystem.

ChatGPT Ads is growing up fast, with new tools designed for serious advertisers.

OpenAI has rolled out a range of new advertising features within ChatGPT Ads, including conversion-optimised bidding, geographic exclusions, bulk campaign management tools and improved conversion tracking capabilities. The updates bring the platform closer to the functionality advertisers expect from more established ad ecosystems.

New research suggests that less can be more when it comes to digital advertising

A new study from Mail Metro Media and Lumen Research found that reducing ad clutter significantly increases attention, brand recall and purchase intent. Premium environments with fewer ads per page generated stronger engagement than pages packed with advertising placements.

The research showed viewability rates increasing from 53% to 78% in lower ad-load environments, demonstrating that quality exposure often outperforms sheer volume.

Bonded Bitesize – Your Midweek Roundup