Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.
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ITV has reported a solid first half of 2026, marking its first results since its landmark advertising partnership with Sky. The broadcaster highlighted growth in digital revenues and continued momentum for ITVX, demonstrating that traditional broadcasters can still evolve and compete effectively in an increasingly fragmented media landscape.
LinkedIn has released fresh guidance designed to help marketers maximise event performance on the platform. The recommendations focus on building anticipation early, using employee advocacy to extend reach, creating content before, during and after events, and leveraging audience insights to drive registrations.
Nielsen has announced plans to acquire digital media measurement and verification platform DoubleVerify in a deal worth approximately $2.15 billion. The move brings together audience measurement and media quality verification under one roof, potentially creating a more comprehensive view of advertising effectiveness across channels.
OpenAI’s advertising ecosystem continues to evolve, with new targeting capabilities, measurement tools and international expansion helping shape the future of conversational advertising. Recent updates include enhanced reporting functionality, audience controls and additional optimisation features for advertisers.
YouTube is rolling out a new practice mode for vertical livestreams, giving creators the ability to test broadcasts before going live. The update aims to remove friction from the livestreaming process and help creators optimise technical setups, content flow and audience experiences before launching publicly.
