Bonded Bitesize – Your Midweek Roundup

Whilst it’s not sorcery, digital creators have a magnetising quality that keeps viewers engaged. Hacking the tools of Instagram’s algorithm and Edits has led the platform to share five top tips to boost content and captivate your audience, borrowing techniques creators secretly use.

The five are:

1. Starting with a hook, a firm attention-grabbing moment ensures interest that encourages audience response.

2. Editing visuals to the beat of trending audio focuses clever cut editing to land attention.
3. Exciting visuals build added emphasis to your message.
4. Reassess your content with data insights to keep the interest flowing.
5. Keep Creating – Instagram’s Inspiration Tab provides time-saving opportunities for creators.

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Google’s Phone Conversion metric has long since been useful to marketers in demonstrating the outcome of call referrals, which generate leads and overall measurable conversions. Yet, these benefits have been improved upon further by a new Google Ads update, spotted by Govind Singh Panwar.

The added ‘View call report’ link in the Phone Call Conversion metric allows you to explore the calls past the numbers. It accurately distinguishes between what is a call and what is an actual valuable conversion by presenting further data, such as the minimum duration you have configured, call quality and investigate the keywords that generated the call. This adds clarity and validation to every call to help you measure its value.

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A Q2 report by Rajar found that 51 million people listen to UK radio each week. The report demonstrates radio’s slow annual growth, with 86.6% of the UK’s adult population now enjoying the listening experience weekly.

With Commercial radio strengthening its position, accounting for 55.1% of total listening, the offer of radio’s significant reach is clear. This is especially valuable at a time when consumers are increasingly fragmented across digital platforms, with transitioning content into sound offering another way to embrace this growth.

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TikTok Fan creators have previously capitalised on their fan-made short-video content of Disney+’s series and movies. Now the global companies have partnered in a first-of-its-kind content-sharing deal, allowing fans to participate and generate new interest and nostalgia.

Creators are given access to Disney’s iconic characters and scenes, alongside content from partners such as Marvel, Star Wars and Pixar, to curate their own short-form videos. These will be shared across TikTok’s platform and Disney+’s ‘Verts’, highlighting the power audiences can hold in a mass digital age.

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YouTube has now added a Livestream Practice Mode as a new feature. The vertical practice mode allows beginner and established live creators to privately experiment with their background, chat display and overall stream before pressing live, providing a more comfortable approach to livestreaming.

Also, within YouTube’s Shorts, a new automated insights feature provides creators data-driven feedback on their hooks, narrative, and editing to support performance. This allows real insight and opportunities for creators to develop their content in real time.

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