Bonded Bitesize – Your Midweek Roundup

In a recent data report, Meta presented an increasing audience interest in women’s sports – showing how this is not something brands should ignore. The angle of engagement is developed across Meta’s various channels with audiences following individual female athletes creating the feeling of 1-2-1 authentic interactions. Meta highlighted that ‘76% of sports fans say that athlete content directly influenced what they bought’ representing a market beyond gameday.

Meta has a powerful reach and with a global growth in women’s sports, this platform is a desirable opportunity for brands to be discovered.

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Questions were asked to leading experts in the DOOH space, explaining how to harness the growth of this strategy and how it can help boost performance in an omnichannel campaign.

With specialist leader insight the growth of DOOH’s precision and reach provides an added driving force in multi-channel campaigns that may ensure constant discoverability and inform support on growth. As Karan Singh, VP revenue, EMEA, Vistar Media explained ‘…DOOH acts as a powerful amplifier’ which represents how a DOOH boost can lead to conversions.

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The third rollout of the update, which started in March and June, has finished within two days. With the existing spam policies still in effect, the update focuses on targeting sites that may disregard some of Googles’ spam policies.

It’s a global update and acts as a useful reminder to ensure digital PR activity is contributing to genuine, high-quality authority rather than tactics that could be interpreted as manipulative.

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Meta’s automated mission has progressed with the company warning advertisers that their option to excluded ad placements across Meta’s apps will be removed – decreasing advertisers’ control.

Instead, with Meta’s AI automation, the integrated software will assess your ad content, to place your ads across the platforms that their insights believe will optimise for better performance. Overall, Meta’s AI automation is transcending the digital advertising space, demonstrating the need for advertisers to adapt.

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Google Ads launched a recent change to bid strategies, reflecting a shift for Paid Search strategists. This change and the ‘bid target adjustment’ tool will help to make target performance easier and simpler even with tighter budgets or sudden budget adjustments.

Campaigns that are more influenced by budget constraints, will aim to perform towards your bidding target – making a more predictable outcome for results. Although not all campaigns are eligible such as VVC, App and Video Reach, this new change is still helpful towards brands who are aiming to achieve efficiency and their targets.

However, campaigns that are already achieving above their targets will be brought back down towards their target benchmark. So, the usefulness of this update is debatable.

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