Bonded Bitesize – Your Midweek Roundup

Ebiquity and ISBA released analysis showing that Total TV generates 54% of media-driven profit. In today’s era, the definition of TV has fragmented to include traditional, SVOD, BVOD and YouTube. However, despite the variety of TV options, the study found that the channels profit-generating power is still “structurally stable”.

Both Ebiquity and ISBA resulted that Total TV is a “single integrated ecosystem” and not just a variety of channels, which shows how TV’s profit-generating power has remained strong despite a changing and evolving industry.

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Google’s newest update to AI Overviews introduces a new tool. The Character Counter allows users to paste text and determine the total number of characters. As advertisers know, character limits are imposed upon us all throughout major social media platforms such as Instagram, Facebook and LinkedIn. Character limits demonstrate the emphasis on quality copy rather than abundance within your social posts to generate follow-up engagement and interest.

In the past, advertisers have looked to specific character counter websites to provide their total. However, with Googles’ new tool appearing directly in AI Overviews, users may be less likely to visit dedicated character-counter websites. This could cause websites that have built their service on this to be deeply affect by Googles’ new tool.

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Google has announced a change to its policy that will take effect on the 30^th of October. This change enables personalised targeting on YouTube for alcohol advertising, which was previously a restricted category. Although not global, the change will apply only in markets where local laws permit personalised alcohol advertising. The change has evolved from growing advertiser interest, emerging categories and improvements to controls and data protections.

It allows alcohol advertisers to use personalised ads on YouTube’s platform rather than being limited to non-personalised advertising. However, Google’s existing advertising policies and regulations still remain, especially with age restrictions being enforced. But this is a great opportunity for industry-specific alcohol advertisers to pursue more targeted ads to effectively attract their consumers.

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The UK and Ireland box office increased by 67% year-on-year, totalling £119.2M in August. The strong performance was driven by The Odyssey and Spider-Man: Brand New Day, which generated 56% of the month’s total box office.

The results helped cap off a record-breaking summer for the UK and Ireland box office, demonstrating the continued strength of cinema despite an increasingly fragmented entertainment landscape.

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LinkedIn reported on Pinterest’s ‘2026 Men’s Trend Report’, highlighting the recent interest of its male Gen Z users. The report found that “men aged 29 and under accounted for more than 62% of visual searches made by men” reflecting Pinterest’s growing use among younger men.

Pinterest celebrates its platform as being “a reason for you to go offline” presenting that men have found inspirational reasons to hang out with friends, with keyword search relating to getaway trips surging on the platform.

Bill Ready, CEO of Pinterest, shared on LinkedIn the purpose of young male consumers using the platform is to “actively curate their lives”. The opportunity is for brands to realise that Pinterest brings consumers pre-engaged with the intention to explore, with the new report just highlighting the opportunity available to advertisers.

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