Bonded Bitesize – Your Midweek Roundup

Bonded Bitesize – Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!

 

Microsoft Holiday Ads

Microsoft has shared a ‘Festive Holiday Season Marketing Playbook’ a 30 page guide on holiday ad campaigns

With Christmas on the horizon, Microsoft has released a 30 page guide to help businesses capitalise on the festive season - with tips and tricks on understanding consumer behaviours and how best to leverage Microsoft’s advertising capabilities to maximise reach and revenue. The guide delves into when to expect a peak in revenue, the increased deal-seeking behaviour of consumers, and the central role of search in purchasing decisions. 

Check out the full guide here

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Google Gift Recommendations

Google adds new AI tools to its SGE, including AI-generated gift ideas, an AI clothing visualiser & virtual try on

To help shoppers find their holiday gifts this season, Google has added several new generative AI tools to its Search Generative Experience (SGE). One of these tools includes a new gift recommendation element, designed to help users find more relevant product ideas based on a user’s conversational search query. In addition, the search engine is also experimenting with a feature that will allow users to find clothing items similar to what they are visualising in their heads. Google explains, “you’ll have the option to generate photorealistic images inspired by the words you search - and show products that match those images”. Finally, Google is also expanding its virtual try-on elements to mens tops - to show how different clothes would look on models of a similar size. 



X Ad Suspension

Disney, Apple and Lionsgate have pulled ads from X following controversial remarks from Elon Musk

A series of big name brands have pulled their advertising from X following remarks made by Elon Musk. Representatives from NBCUniversal, Warner Bros. Discovery and Paramount global have confirmed that they are pausing their advertising campaigns on X due to a reply Elon Musk made to a user discussing the Jewish population in the wake of the Israel-Gaza war which has since amassed over 6.6 million views. IBM has also shared that it has stopped advertising on X following a report of its ads appearing alongside material praising Nazis. Companies are now worried about the brand safety of the platform, given Musk's freedom of speech ethos.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok Ad Conversion

TikTok introduces ‘Engaged View-Through Attribution’ to provide further insight on ad conversion

TikTok is aiming to provide greater clarity into the impact of TikTok ads on conversion rates through the implementation of a new metric known as ‘Engaged View-Through Attribution’ (EVTA). This new metric measures the conversions that take place after a user views an ad for six seconds or more, but rather than clicking straight away, goes onto convert within seven days. TikTok explains, “It’s not always a simple click-and-convert scenario when a user views an ad on TikTok, By allowing you to measure conversions influenced by views of six seconds or more, you’ll gain a more holistic understanding of TikTok’s impact on your business”.

Meta AI Creation

Meta unveils new AI tools for video creation (Emu Video) and picture editing (Emu Edit)

Meta has previewed two new generative AI tools designed to help content creators generate videos and in-stream assets with ease. The first of which, Emu Video, allows creators to generate short video clips using text prompts or still images. Meta describes these videos as “visually distinct, often highly stylized and detailed”. The second tool, Emu Edit, is a new picture editing tool that “aims to streamline various image manipulation tasks and bring enhanced capabilities and precision to image editing”. This means that the tool can handle detailed instructions, such as local and global edits, background removal and addition, colour and geometry transformations and more.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Google Notes Feature

Google has introduced a ‘Notes’ feature to Search Labs, allowing users to add comments to search results

Google has launched an experimental feature known as ‘Notes’ via Search Labs, its go-to place to test new updates before rolling them out. This new feature allows users to view and leave comments on search results and articles, with the aim of providing helpful insights from real people alongside regular results. A button for Notes will be added below certain search results and Discover articles in the Google app - taking people to a page full of user’s notes. These Notes can include text, photos, and stickers as well as other customisable elements - with plans to add AI-generated images to this offering. 

Bing AI Captions

Bing introduces generative AI captions to create informative snippets for search results, powered by GPT-4

Microsoft bing has announced that it is introducing generative AI captions to search result pages, to enhance the user’s search journey and provide a more efficient browsing experience. These captions are powered by GPT 4, and work by analysing a specific search query, extracting the more pertinent insights from the web pages and then transforming these into relevant and digestible snippets. These snippets are tailored to each unique search query - meaning different snippets are generated for different queries. Some worry that this may impact the clickthrough rate of their websites - Bing is allowing website owners to opt-out of this new feature.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Pinterest Luxury Consumers

Pinterest shares new report on the value of promoting luxury brands on the platform

Pinterest has published a new report, in conjunction with PA Consulting, on the value of the app for promoting luxury brands. According to the report, Pinterest users are more affluent, more intentional and more open to luxury brand’s messaging than shoppers on other platforms - making it the perfect platform for targeting a wealthier consumer. Pinterest also stated that 70% of their luxury audience is under 35 years old, 1 in 3 luxury shoppers on the platform have an annual income of over $100’000 and 3 in 5 luxury shoppers say they use Pinterest to research luxury brands and products.

Google Search Ranking

Google announces changes to Search to prioritise content that demonstrates first-hand knowledge

Google has implemented ranking changes within Search to push content that shows first-person perspectives higher within its results. This change aims to help users discover the individual experiences, advice and opinions of other people when searching for certain information. This could make search results less repetitive, with fewer websites repeating the same second-hand sources and instead focusing on unique, personal experiences relevant to user queries.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Instagram Reels Creation

Instagram launches several new creation tools for Reels & Stories and new insights like replay stats

Instagram has rolled out a series of updates to Reels, feed photos, carousels and Stories, to help make it easier to create content on the platform. These updates include new editing tools for Reels, allowing users to scale, crop and rotate individual clips, add clips with audio from Meta’s clip hub, and choose between 10 new English text-to-speech voices. The platform is also testing the ability to create custom stickers on Reels and Stories, has added new filter options and made uploading photos or videos easier with a new zoom and search feature.

Meta Ad-Free Subscription

Meta’s ad-free subscription package restricts the capacity for a user to run their own ads or boost their posts

Some early adopters of Meta’s new ad-free tier are complaining that they can no longer run ads or boost their own posts. Meta does explain this in the terms of the subscription - stating that users will no longer be able to run ads, boost posts, participate in partnership ads, or monetise with ads on Reels or in-stream ads. Despite a few frustrated customers, it's likely Meta will keep these rules in place to encourage users not to opt out of personalisation.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Google Follow Topics

Google adds capacity to ‘follow’ a search topic to receive regular updates of the latest related results

Google is introducing the ability to follow topics that a user is interested in, from sports teams to vegan cooking, to allow them to receive regular updates from relevant sites. For example, if you’re training for your first half marathon, following this topic will allow you to automatically see articles and videos about marathon training on Discover, the homepage of the Google app. Having notifications turned on also means a user can receive critical updates in real-time.

Meta Threads Engagement

Meta has shared that conversation starters see the most engagement on Threads

With Threads usage rising, and more brands reconsidering their presence on the platform (especially given X’s brand safety issues) Meta has shared insights on what drives engagement the most on Threads. According to Jacki Pimental, Meta’s marketing director, “the content that’s working is conversation starters. We see a lot more engagement on Threads on content that’s a conversation starter. We are promoting people to respond, and we want people to respond”.



Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Google ‘Black-Owned Friday’

Google unveils its fourth annual ‘Black Owned Friday’ showcase to shine light on Black-owned businesses

Google has relaunched its annual ‘Black Owned Friday’ initiative as a way to encourage shoppers to buy from smaller, local brands that are Black-owned. The initiative has its own mini-site with a showcase of products from beauty, to homeware and even food and drink, alongside a collection of tips and insights to help Black-owned brands maximise their seasonal promotions.

Instagram Notes Wall

Instagram spotted testing ‘Wonder Wall’ of notes, showing a users notes on a new tab on their profile

Following its DM Notes feature introduced last year, Instagram now seems to be looking for additional ways to integrate Notes into more elements on the platform with the test of a new Wonder Wall feature. Spotted by app researcher, Alessandro Paluzzi, the Wonder Wall is a new tab on a user's profile, showcasing their Notes in-stream. While Instagram has not confirmed this test, or whether it is likely to be fully rolled out or not, the original Notes feature in users' Inboxes did prove popular with the platform's teenage demographic meaning there is an opportunity that this will too.

Bonded Bitesize – Your Midweek Roundup

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