Bonded Bitesize – Your Midweek Roundup

Bonded Bitesize – Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!

Google Cookie Deprecation

Google has confirmed it is taking steps to deprecate third-party cookies from its Chrome browser in January

Having pushed back its start date several times, Google appears to be getting closer to starting the process of deprecating its third-party cookies from its Chrome browsers in January. Johann Hofmann, a senior software engineer at Google, has published an in-depth series of processes describing the ways in which the company will complete its transition to Privacy Sandbox for the web. The first release is expected to contain the technical capabilities to enable the rollout, though it is expected to take a significant amount of time.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok Long-Form Content

TikTok claims users are now spending half their time on the app watching content longer than 1 minute

As it continues to push long-form content on the platform in the hope of creating more room for ads, TikTok has told creators it is seeing a gradual usage shift towards videos over 1 minute long. According to a report by The Information, “TikTok has told creators that users are now spending half their time on the app watching content that’s longer than a minute. And over the past six months, creators who post videos longer than a minute have five times the growth rate in followers of those who post only short videos”.

X Brand Safety

X withdraws from Brand Safety accreditation despite facing boycott from big brands over controversial posts

X has quietly withdrawn from an independent audit of its ad offerings that was an essential step towards gaining its brand safety credentials by the Media Rating Council (MRC). This is a surprising move considering the platform is facing a boycott from several big advertisers including Apple, Lionsgate, Disney and IBM following controversial content on the platform. X has blamed existing resource constraints and ongoing technological challenges as the reasons for pulling out of the formal audit - claiming that it will revisit it at a future date.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Publishers Relaunch in Ukraine

DP Media obtains rights for Harper’s Bazaar and Cosmopolitan to resume publishing in Ukraine

Despite the ongoing Russian-Ukrainian war, popular women's magazines Harper’s Bazaar and Cosmopolitan will be returning to Ukraine. DP Media has obtained the licensing rights to publish Hearst’s magazines in Ukraine, starting with their websites in January and March, and then their printed editions. “We are extremely pleased to bring such respected brands back to the Ukrainian market” commented Natalia Dunayska, CEO of DP Media.

Google Bard x YouTube

Google’s AI chatbot, Bard, can now analyse YouTube videos & answer specific questions about its content

Google has announced that its AI chatbot, Bard, can now answer specific questions relating to the content of YouTube videos. This is an expansion of a previous launch from September, YouTube Extension, in which the company shared that Bard could be used for finding certain videos. For example, if you’re looking for videos on how to make olive oil cake, you can now also ask how many eggs the recipe in the first video requires. Google explains, “we’ve heard you want deeper engagement with YouTube videos, so we’re expanding the YouTube Extension to understand some video content so you can have a richer conversation with Bard about it”.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Snapchat Ad-Free Subscription

Snapchat is the latest social media platform to test an ad-free subscription tier as part of Snapchat+

Following in the footsteps of Meta, Snapchat is the latest platform testing the waters with an ad-free subscription - offering users the opportunity to use the platform without being bombarded with ads, though at a cost. A screenshot of this test, shared by Jonah Manzano, shows that this new tier will cost users $15.99 per month, though suggests that while users will be shielded from Story and Lens ads, they may still see sponsored places and MyAI responses. The influx of ad-free tiers follows the EU’s evolving data privacy regulations, giving social media platforms a way to profit from users without personalising their feeds. 

Google Video Publisher Policy

Google will update its Video Publisher Policy on April 1, 2024, impacting all video inventory across Google's products

Google has announced that it is making several changes to its video publisher policy that will impact all video inventory across AdSense, Ad Manager and AdMob under the Google Publisher Policies. The move aims to streamline policies in line with current industry standards, such as IAM openRTB, and is planned for April 1, 2024. The company explains, “We’re updating our Video Publisher policies to align with new IAB standards around audibility and video placement, which we have developed. We previously shared with our partners that we would be adopting these standards and are now formally updating our policies to reflect this update”. 

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok Creative Cards

TikTok launches series of Creative Cards to businesses to provide inspiration, tips and tricks for creating engaging content

To help businesses ramp up their holiday ads, TikTok has created a series of Creative Cards to inspire new engaging content based on data-backed prompts. There are over 100 of these cards, and they are split between the categories: community, edutainment, creator tools, trends and storytelling. TikTok states, “Freshen up your ad strategy and grow your game with tactics for aiding conversions. Check out this exciting new feature for 100+ ideas that can help you enjoy an exceptional shopping season".  

Meta Content Library

Meta is expanding access to its updated Content Library and API tools, sharing insights and trends data

Meta has announced that it is relaunching its data tools, giving researchers a greater level of access to usage data. Expanding access to its new Content Library and API tools will allow marketers to uncover key usage trends and insights that can be used to develop their social strategies. Meta explains, “Researchers can search, explore and filter that content on both a graphical User Interface (UI) or through a programmatic API”. This move will help keep Meta in line with evolving regulatory requirements surrounding data-sharing and transparency compliance. 

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Google Search Discussions

Google Search now supports discussion forums and profile page structured data

To help bring more voices to Search, Google has now added support for discussions and forums, sharing first-person perspectives from social media platforms, forums and other communities within its search results. Google explains, “When forum sites add this markup, Google Search can better identify online discussions across the web”. On top of this, Google has also added new Search Console reports to support those who have added structured data to their pages.

YouTube Ad Blockers

YouTube confirms it is deliberately slowing down loading display for viewers using ad blockers 

In another push to prevent users from blocking adverts on its platform, YouTube has admitted to intentionally creating five-second delays in loading video pages for viewers using ad-blocking technology. A YouTube spokesperson explained, “Ads are a vital lifeline for our creators that helps them run and grow their businesses. That’s why the use of ad blockers violates YouTube’s Terms of Service. We’ve been urging users for some time to allow ads on YouTube and try YouTube Premium for an ad-free experience”. 

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Instagram Public Downloads

Instagram now allows anyone to download public Reels, meaning they can be shared on other platforms

Adam Mosseri, Head of Instagram, has announced that the platform now allows users from across the world to download public Reels to their devices. Prior to this, users could only save Reels to the app to view again later. Downloaded Reels will have an Instagram watermark, and any Reels using licensed audio tracks will download without audio. This is likely to lead to a lot more Instagram logos cropping up in TikTok clips and YouTube Shorts as content is reused across platforms. 

Google Crawl Rate Limiter

Google announces deprecation of its crawl rate limiter legacy tool within Google Search Console on January 8th

Google has shared that it will soon be deprecating its crawl rate limiter tool in Search Console that has been available for over a decade. According to Google, due to the improvements the search platform has made to its crawling logic as well as other tools available to publishers, the tool is no longer useful. Google also added that the tool was ‘rarely’ used by site owners, and those who had used it “in many cases set the crawling speed to the bare minimum”. Removing the tool is expected to make the search console easier to use, and less cluttered by tools that are rarely used.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok Feed Customiser

TikTok is allowing users to personalise their feeds with the help of a new conversational UI tool

TikTok has been spotted offering users a way of customising their ‘For You’ feeds with a new conversational tool that allows them to suggest topics they want to see more or less of. Spotted by Jonah Manzano, the chat field even allows users to limit certain topics for a preferred amount of time. Some have compared this to Meta’s system of users upvoting and downvoting content that they want to see less or more of, giving users more control over their own algorithms.

Google X Salesforce

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud allowing synchronised audiences

Google Analytics 4 has added support for integration with the customer relationship management system, Salesforce, allowing synchronisable audiences to both GA4 standard and 360 properties for the first time. Being able to sync audiences between the two platforms will enable marketers to use these audiences in their Salesforce email and SMS direct-marketing campaigns - offering a more targeted method of reaching potential customers more effectively.

Bonded Bitesize – Your Midweek Roundup

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