Bonded Bitesize – Your Midweek Roundup

Bonded Bitesize – Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!

 

YouTube Shorts Ads

YouTube spotted rolling out Shorts Ads to more advertisers, with general availability expected within months

Advertisers have reported seeing a new solution for YouTube Shorts Ads on their accounts, as the format moves from beta to general availability. This new solution is giving advertisers the ability to choose Short ads as a video format as a way of reaching more unique users with multi-format ads. These can be integrated with in-stream ads (eg. bumper, skippable) as well as in-feed ads. While Google has noted that this feature is not yet available on all accounts, it will be rolled out globally within the coming months. According to Google, using multi-format ads like this can help get up to 50% more unique reach at a lower cost - while still being able to see data for individual ad formats within reporting. 

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
ITVX New Ad Formats

ITV celebrates anniversary with new ad formats including pause ads and short-form ad opportunities

It’s been a whole year since ITV launched its new streaming platform ITVX, and to celebrate it has shared a list of what it has in the pipelines for 2024, including a new pause ad format, short-form advertising opportunities, and even more sponsorship opportunities. On top of this, ITV also shared that they will be adding new distribution partners as well as launching 12 new regional news services. The platform has also shared that in its first year, ITVX has had over 2.7 billion streams since its launch and boasts over 40 million registered users. Not bad for its first year.

Google Ad Placements

Google denies placing search ads on compromising websites, posing a potential risk to brand safety

A report by Adalytics has accused Google of quietly placing search ads on non-Google websites, including sites containing pirated content, pornographic sites and sites belonging to companies located in countries such as Iran and Russia which may be under sanctions by the US government. Compromised ad placements such as these threaten the reputation of brands, potentially reducing their ad effectiveness and thus wasting ad spend. Google, however, denies the accusation, claiming that Adalytics has a track record of making exaggerated and inaccurate reports to misrepresent Google’s products.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Microsoft Monetise Insights

Microsoft Advertising launches new analytics dashboard, Monetise Insights, with enhanced ad revenue analytics

Microsoft has launched a new dashboard for publishers using Microsoft Monetise, with enhanced analytics designed to help them measure their advertising revenue more effectively. The new dashboard, known as Monetise Insights, provides enhanced insights such as graphs and comparison charts of ad revenue performance, contextual bid rejection details and filters to examine data related to revenue drivers and inventory metrics. The dashboard is now available globally and eliminates the need for complex reporting setups.

X Advertiser Boycott

X continues to lose advertisers over concerns with brand safety, during critical holiday period

Things are not looking good for X as the company continues to have more and more advertisers withdrawing their ad spend over the critical festive period. In the past few weeks, big-name brands including IBM, Apple, Lionsgate and Disney have halted their ad campaign due to controversial posts on the platform, as well as those posted by Elon Musk himself, followed more recently by Airbnb, Coca-Cola and Microsoft. Musk has since launched legal action to try to disprove these accusations. According to a report by the New York Times, this growing boycott is set to cost X roughly $75 million in ad revenue this year.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
LinkedIn Ad Performance

LinkedIn rolls out performance measurement capabilities & document ad enhancements for B2B marketers

LinkedIn has announced three new capabilities designed to deliver significant gains for B2B advertisers. Firstly, the platform has introduced a new conversions API (CAPI) helping advertisers unlock precision and privacy-compliant advertising performance insights. Secondly, a new ‘Website Actions’ feature simplifies the ways in which marketers track ad campaign conversions, without the need for complex event-tracking mechanisms. And finally, the platform has rolled out three upgrades to its Document Ads, including new metrics, the ability to retarget, and expanded distribution via the LinkedIn Audience Network (LAN).

YouTube Product Drops

YouTube is expanding its live Product Drops tool to more creators, with better accessibility & control

YouTube has announced some changes to its live Product Drop tool, including expanding access to more creators and increasing the flexibility of timing product announcements. YouTube explains, “Any creators who have connected to their first party stores, or are participating in the YouTube Affiliate Program can now set up Product Drops in the live control room on YouTube”. Removing the requirement to pre-schedule such Product Drops for a specific time also gives creators more flexibility and control over the tool, allowing them to drop products at any point during a live stream to drive excitement in real time.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Reddit Ad Placement

Reddit adds carousel feature and product display options to its Conversation ad placement

Reddit has shared an update on its latest ad formats within their Conversation ad placement, including a new Carousel feature and product display options. Launched back in 2021, Conversation ads enable advertisers to promote their products directly within its most highly engaged post comment threads. Reddit explains, “These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users and drive stronger, full funnel performance”.

Microsoft Retail Media

Microsoft is collaborating with Vibenomics to support in-store retail across a combined omnichannel strategy

Microsoft is expanding its retail media network with a series of collaborations with Vibenomics, a Mood Media company empowering retailers to digitalise their in-store experience. In a case study shared by Mediapost, a leading yoghurt brand ran ads both onsite and in-store with a grocery retailer, leading to a 40% increase in household spend and a 50% share of the category, compared to a control group - proving that adding in-store media generates sales lift. The strategy aims to serve consumers ads via the retailer's website and in Bing search results, before seeing the product in store, and then hearing the ad in an audio announcement - and thus have a longer-lasting impression.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Pinterest Body Types

Pinterest has begun rolling out its body type ranges tool designed to make searches more inclusive

Pinterest is now rolling out a live test of its new body type search filter announced back in September. Described by the platform as ‘a-first-of-its-kind technology’ the tool uses AI to increase representation of different body types across users’ feeds, allowing users to filter select searches by different body types. The company believes that this will not only improve the diversity of search results but also increase engagement with the platform. The start with, this feature will be available across searches for womens fashion, as well as wedding ideas, with plans for expansion in the following months. 

YouTube X AdLib

AdLib now offers DSP solutions for YouTube, YouTube TV, mobile app instals and gaming campaigns

Self-serve programmatic platform, AdLib, has added support for YouTube, YouTube TV, mobile app instals and gaming campaigns within its integrated dashboard. The advertising software company offers demand-side platform (DSP) solutions across a range of platforms - enabling access to multiple DSP partners and automated cross-channel media buying, data activation and analytics. AdLib’s dashboard can be used to plan, create, monitor and optimise campaigns across channels including video, online display, connected TV and streaming radio.



Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Amazon AI Image Generator

Amazon has debuted its own AI image generator, referred to as Titan, available in preview for AWS customers

Amazon has joined the long list of tech giants and startups that have created their own AI image generators - including the likes of Google, Microsoft and Adobe. As explained at its AWS re:Invent 2023 conference, Titan can create new images given a text description or customise existing images. The tool also includes built-in mitigations for toxicity and bias - however, Amazon declined to comment on where the datasets used to train Titan had come from, or whether it has obtained permission from or is compensating creators of the images used to train the AI generator. 

Google Local Service Ads

Google has added new impression metrics to its Local Service Ads including ad impressions & top impression rates

Google has been spotted adding three new impression share metrics to Local Service Ads, available from November onwards. The first new metric, Ad impressions, shows the number of times an ad has appeared in search results during the selected date range. The second metric, Top impression rate on search, shows the percentage of your impressions that are shown anywhere above results that aren’t paid for. And finally, the third metric, Absolute top impression rate on Search, identifies the percentage of impressions that are shown as the very first ad in search results.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
LinkedIn Content Moderation

LinkedIn announces new content review framework that reduces removal time of harmful content by 60%

LinkedIn has revealed that it has created a new framework for content prioritisation that uses AI models to remove harmful content by about 60%. To do so, the platform has devised an automated framework using a machine learning model to prioritise content that is likely to be violating content policies, and thus moving these items to the front of the review queue. According to LinkedIn, this new framework is able to make automatic decisions on about 10% of queued content, with what it calls an ‘extremely high’ level of precision, exceeding the performance of a human reviewer. Some believe this technology may be the future of content moderation.

Reddit Ad Creative

Reddit has launched a new certification in creating engaging ad creative, covering best practices & tips for engagement

Reddit has rolled out a free, hour-long course entitled ‘Reddit Ads Creatives’ designed to teach marketers the secrets of creating engaging ad creative specially fine tuned to the platform. The course covers the basics on building ad creatives, adhering to Reddit ads best practices, running creative A/B tests, engaging with the Reddit community and how to adapt creative to holiday moments throughout the year. Upon completing the course, marketers will become a Reddit Ads Creative Certified partner.

Bonded Bitesize – Your Midweek Roundup

Leave a comment

Your email address will not be published. Required fields are marked *

You might also like

GET IN TOUCH