Bonded Bitesize: Your Midweek Roundup

Bonded Bitesize: Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!

 

Channel 4 Ad Formats

Channel 4 Set to Introduce Innovative Streaming Ad Formats in the New Year Following Successful Pilot

Channel 4 is gearing up to unveil innovative streaming ad formats in 2023, aiming to enhance the advertising experience for viewers on its streaming platform, All 4. These new formats intend to provide advertisers with more engaging and interactive ways to connect with audiences while ensuring a less intrusive ad experience. The formats will include interactive and non-interruptive ad solutions, designed to blend seamlessly with the content, offering a more immersive and tailored advertising experience. Channel 4's move towards these innovative streaming ad formats reflects its commitment to evolving advertising strategies, catering to both advertisers' needs for effective engagement and viewers' desire for a less disruptive streaming experience.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Google Search Trends

Google Offers Insights into Top Search Trends of 2023 and the Past 25 Years

Google has released insights into the most popular search trends of 2023, providing a comprehensive look at the year's top searches and their cultural significance. The search giant also commemorated its 25th anniversary by revealing trends from the past quarter-century, showcasing how user interests have evolved over time. Among the top searches for 2023 were significant events, influential personalities, emerging technologies, and societal movements. Additionally, Google highlighted long-standing trends that have persisted over the past 25 years, offering a glimpse into the enduring topics that continue to captivate global audiences.

TikTok In-App Spending

According to report, TikTok becomes first non-game app to generate $10b in consumer spending

A recent report by Data.AI has highlighted the ongoing surge in in-app spending on TikTok, solidifying its position as one of the leading platforms in the social media landscape. The data reveals a consistent upward trajectory in user spending on the app, reflecting sustained growth in in-app purchases and consumer investment. Despite facing increased competition within the social media sphere, TikTok's continued popularity and engagement have driven a significant increase in revenue from user expenditures. This report underscores TikTok's ability to maintain its appeal and monetization potential, positioning itself as a dominant force in the app market as it continues to evolve and expand its user base globally.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Netflix Viewing Figures

Netflix releases report showing over 18,000 titles consumed & nearly 100b hours watched in 6 month period

For the first time, Netflix has disclosed a comprehensive report on viewing habits, revealing that users consumed over 18,000 different titles covering a six-month period. The report covers diverse content genres, indicating that subscribers engaged with a wide array of movies, series, documentaries, and other programming available on the platform. Moreover, Netflix highlighted the depth of engagement, indicating that viewers often explored content across multiple genres rather than solely focusing on one category. This report sheds light on the extensive viewership behaviour of Netflix subscribers, showcasing their diverse interests and the platform's ability to cater to a broad spectrum of entertainment preferences.

GA4 Campaign Reports

Google Analytics 4 Introduces New Reports for Linked 360 Campaigns Facilitating Easier Data Analysis

Google Analytics 4 (GA4) has launched fresh reporting features designed to provide insights into linked 360 campaigns, enhancing the platform's analytical capabilities. These new reports aim to offer a comprehensive view of how different marketing channels and campaigns interconnect within Google Analytics. This integration provides marketers with valuable insights into the performance of cross-channel campaigns, enabling them to assess the impact and effectiveness of their marketing efforts across various platforms.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
MailOnline Content Paywall

Mail Online Considers Implementing Subscription Charge to Access Articles Behind a Paywall

Mail Online, a popular news website, is contemplating the introduction of a subscription fee to eliminate its notorious "Sidebar of Shame." This sidebar features celebrity gossip and sensationalist headlines that have drawn criticism for their content. The potential move to a subscription-based model aims to transition away from this controversial content, aligning with a strategy to offer more quality journalism and less sensationalism. The removal of the "Sidebar of Shame" could signify Mail Online's shift towards a more responsible and reputable news platform, focusing on delivering higher-quality news content while potentially reducing reliance on sensational headlines for revenue.

LinkedIn Newsletter Tools

LinkedIn Enhances Newsletter Functionality with Improved Creation and Sharing Features

LinkedIn has introduced significant updates to its newsletter tools, aiming to streamline content creation and distribution for users. The enhancements include improved editing capabilities, offering more customisation options for newsletter creation. Additionally, a new 'draft' feature allows creators to save their work in progress before publishing. Notably, LinkedIn now permits newsletters to be shared beyond the platform, broadening their potential audience reach. Subscribers can also directly access creators' newsletters from their profiles, simplifying the subscription process.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Threads Topics Tags

Meta Introduces Topics Tags (Similar to Hashtags) in Threads for Streamlined Content Organisation

Meta has introduced a new feature called "Topics" within its Threads app. This feature is designed to streamline content organisation and discovery within the app. "Topics" function similarly to hashtags, allowing users to categorise and follow specific subjects of interest. Threads users can now organise their posts into Topics, making it easier for others to explore and engage with related content. This addition aims to enhance content discoverability and engagement within the Threads app, providing users with a more structured way to navigate and participate in discussions around their preferred topics of interest.

YouTube Video Reach Campaigns

YouTube Introduces New Video Formats to Boost Campaign Reach - including in-feed, Shorts and in-stream ads

YouTube has unveiled new video formats aimed at enhancing the reach of advertising campaigns on the platform. These formats include in-feed ads, Shorts ads, as well as in-stream ads. According to Google, “People are engaging with YouTube in new ways, from exploring Shorts on their mobile devices to browsing for content on their TV screens. This evolving landscape presents brands with more opportunities to connect with their target audience on the platform”. Using its machine learning technology, Google utilises its algorithms to determine the most efficient blend of advertisements to deliver, ensuring optimal reach and effectiveness.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
X’s Post Xmas Push

X Emphasises Audience Reach Opportunities to Advertisers in Q5 Pitch Following Advertiser Boycott

In a recent blog, X showcased compelling audience reach opportunities to advertisers for the fifth quarter (Q5) of the year. The pitch highlighted the potential for heightened engagement and increased ad exposure during this period, traditionally marked by holiday seasons and special events. X underscored the significance of leveraging this time frame to maximise brand visibility and consumer engagement, presenting advertisers with strategies to capitalise on the festive season. The platform has recently had many big brands pull their advertising spends due to controversial posts by Elon Musk, as well as fears of ads appearing alongside harmful content.

Snapchat Annual Recap

Snapchat Unveils Annual Recap Activation, Highlights Top App Trends From 2023

Snapchat has revealed its annual recap activation, showcasing the platform's top trends and moments from the past year. The feature, 'Year in Review,' offers users a personalised recap of their activities on the app, including popular stickers, Bitmojis, and other engagement metrics. Moreover, Snapchat has shared broader trends observed across the platform, such as the most used AR experiences, top-performing Stories, and prevalent social causes supported by users. The 'Year in Review' not only celebrates individual user experiences but also reflects broader trends and behaviours, emphasising Snapchat's cultural impact and the diverse interests of its user base throughout the year.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
TikTok Future Trends

TikTok Offers Valuable Insights and Upcoming Trends for Advertisers in ‘What's Next 2024 Trend Report’

TikTok has shared a comprehensive trend report aimed at advertisers, offering crucial insights and strategies for maximising ad performance on the platform. The report highlights emerging trends, emphasising the importance of creativity and authenticity in TikTok advertising campaigns. It suggests that brands should prioritise user engagement and relatability while capitalising on TikTok's unique video format to resonate with audiences effectively. Furthermore, the report outlines the significance of real-time marketing, recommending that advertisers stay agile and responsive to current cultural moments to create more impactful campaigns.

GA4 Protected Audiences

Google Analytics 4 Unveils Protected Audiences API for Enhanced Conversion Tracking

Google Analytics 4 (GA4) has introduced the Protected Audiences API, aimed at refining conversion tracking and bolstering privacy measures ahead of the upcoming deprecation of third-party cookies. This API enhancement enables advertisers to designate specific audiences as "protected," ensuring that these segments' data remains anonymous and secure while still allowing conversion measurement. Advertisers can utilise this feature to safeguard sensitive audience information, preventing individual user-level data from being exposed. Additionally, GA4 has also enhanced conversion measurement, enabling advertisers to link specific conversions to relevant ad interactions more accurately.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
YouTube Shorts Partnerships

YouTube Collaborates with Third-Party Verification Partners for Shorts Ad Placement

YouTube has unveiled partnerships with third-party verification firms to enhance ad placement within Shorts, its short-form video feature. These collaborations aim to provide advertisers with more reliable metrics and transparent reporting on ad placements within Shorts content. By integrating these verification partners, such as Double Verify and IAS, YouTube intends to ensure brand safety and optimise ad targeting within the Shorts platform. This move signifies YouTube's commitment to fostering a trustworthy advertising environment and providing advertisers with comprehensive insights into the performance and placement of their ads within the increasingly popular Shorts format.

Google Ads Diagnostics Tab

Google Ads Trials a New Conversions Account-Level Diagnostic Tab for Streamlined Insights

Google Ads is experimenting with a new feature, the Conversions Account-Level Diagnostic tab, designed to offer advertisers enhanced insights and troubleshooting capabilities. This feature aims to simplify the process of identifying and resolving conversion tracking issues across multiple accounts within a manager account. The tab provides a consolidated view of conversion tracking health, alerting advertisers to any potential issues that could impact tracking accuracy. This initiative aligns with Google's commitment to improving advertisers' experience by streamlining diagnostic procedures and empowering them to address conversion tracking discrepancies efficiently across their managed accounts. If successful, this feature promises to enhance accuracy and effectiveness in tracking conversions for advertisers using Google Ads.

Bonded Bitesize: Your Midweek Roundup

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