Bonded Bitesize: Your Midweek Roundup

Bonded Bitesize: Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!

 

Google Holiday Volatility

Google Search Algorithm Witnesses Holiday Surge Impacting Ranking Volatility

During the holiday season, Google's search algorithm is experiencing significant fluctuations, leading to heightened ranking volatility across various search results. The observed turbulence in rankings impacted numerous websites and industries, as reported by various tracking tools that monitor Google's search performance. The fluctuations were particularly notable in the days leading up to and after major holidays, with changes affecting a wide range of search queries. The data indicates that these fluctuations may have been triggered by Google's algorithm adjustments or shifts in user behaviour during the festive period. While the precise cause remains unclear, the increased volatility underscores the importance for website owners to stay vigilant and adapt their strategies to maintain search visibility during such periods of algorithmic fluctuations.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Potential Social Media Ban

Rishi Sunak Contemplates Restrictions on Under-16s' Social Media Usage - Exploring Potential Ban

UK Chancellor Rishi Sunak is exploring potential measures to limit social media access for individuals under 16 years old. The proposed restrictions aim to address concerns about the impact of excessive social media use on young people's mental health and well-being. Sunak has discussed the possibility of introducing age verification processes to restrict access or implementing time limits for younger users on social media platforms. The consideration reflects growing concerns about the adverse effects of prolonged screen time and online engagement among minors. While these discussions are in their early stages and face practical challenges, they indicate a government initiative to mitigate the potential negative impacts of social media on the younger demographic.

X Advertiser Boycott

Disney, Comcast & Paramount have increased their ad spend on Instagram & Snapchat following X Boycott

According to reports, several media giants including the likes of Disney, Comcast and Paramount have increased their advertising spend on platforms like Instagram and Snapchat following their boycott of X. Data released by marketing insight company, Sensor Tower, has stated that Disney has supposedly upped their spending on Instagram by 40%, and Comcast by 6% in the last two weeks alone. Brands have been boycotting X following a series of controversial posts and worries about the brand safety of the platform after ads were reported alongside harmful content.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Google Tracking Protection

Google to Introduce Enhanced Cookie Tracking Protection to Chrome as Part of Third-Party Cookie Deprecation

Google has announced plans to implement cookie tracking protection in its Chrome browser as the start of its third-party cookie deprecation. The company intends to implement a new mechanism, "Enhanced Tracking Protection (ETP)," to further safeguard user privacy by curtailing cross-site tracking. This update will allow users more control over their data by limiting the access of third-party cookies across different sites, aiming to reduce intrusive tracking practices. Google's initiative aligns with the broader industry trend toward increased user privacy measures.

YouTube Reservation Ads

Google Ads has Streamlined the Creation of Reservation Video Campaigns on YouTube

Google Ads has introduced a simplified process for creating reservation-based video campaigns on YouTube including YouTube Select Lineups and Masthead, offering advertisers an easier method to secure ad slots for their promotional content. This update streamlines the reservation campaign setup by integrating it directly into the Google Ads interface, simplifying the process of booking campaigns specifically for YouTube through a simplified workflow. Advertisers can now select audiences, set campaign goals, and allocate budgets more efficiently, allowing for better control and optimization of their video ads. This enhancement aims to provide a more user-friendly experience, facilitating advertisers in leveraging YouTube's extensive reach for their marketing efforts through an improved and straightforward campaign reservation process.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
TikTok Larger Screens

TikTok Enhances User Experience for Larger Screens Including Tablets and Foldable Devices

TikTok has rolled out an update of its user interface for tablet and foldable device users, aiming to provide an improved and tailored experience to those watching on larger screens. The update offers enhanced functionality, making the app more adaptable to large screens while maximising usability on foldable devices. Users can now enjoy a layout that capitalises on the extra screen space, offering better navigation and support for both landscape and portrait use. This move aligns with TikTok's strategy to cater to a wider audience across diverse devices, acknowledging the growing popularity of tablets and foldable smartphones.

Google Consent Management

Google to Enforce AdSense Consent Management Requirements Mode for Search Ads

Google has integrated AdSense Consent Mode within Google Search Ads, requiring publishers to align with various privacy regulations and optimise ad serving based on user consent. AdSense Consent Management will force publishers to adjust how ad inventory is utilised based on users' consent status for personalised ads. Google has stated that it will provide partners with additional tools to serve ads in certain circumstances where consent is not available. This initiative ensures compliance with regulations like GDPR and enhances publishers' ability to manage ad delivery according to user consent preferences, contributing to a more privacy-centric approach in digital advertising.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Instagram Custom Templates

Instagram Introduces 'Add Yours' Template Feature for Story Stickers to Encourage Participation

Instagram has unveiled a new feature called 'Add Yours,' allowing users to create interactive templates within Story Stickers. This feature enables users to prompt followers to participate by adding their own responses to a specific template. Users can customise the template, encouraging engagement by inviting others to contribute their unique content, such as opinions, recommendations, or personal stories. The 'Add Yours' sticker functions as an engaging tool, fostering interaction and community involvement by amplifying user-generated content. 

Google Location Privacy

Google Plans to Restrict Location Data Mining in Maps, Making it More Difficult to Access Users Data

Google has declared its intent to restrict third-party apps from scraping location data within Google Maps starting March 2023. This move aims to enhance user privacy and security by preventing unauthorised access to location information gathered through the Maps platform. The change will block apps from collecting users' location data in the background without explicit consent. Developers utilising this data for ad targeting, analytics, or other purposes will need to comply with Google's updated policies. This decision aligns with Google's efforts to reinforce user data protection measures across its services, emphasising the significance of user consent and privacy standards while ensuring a more secure and controlled environment for location-related information within Google Maps.

Bonded Bitesize: Your Midweek Roundup
Bonded Bitesize: Your Midweek Roundup
Pinterest Predicts 2024

Pinterest Unveils its Annual Trend Predictions Based on User Engagement Data, Highlighting Key Trends for 2024

Pinterest has released its forecast for 2024 trends based on user engagement data, highlighting key emerging themes across various categories. Leveraging insights from user behaviour, the platform predicts shifts in consumer interests, including trends in food, fashion, home, beauty, and wellness. For instance, Pinterest anticipates growing interest in mindful consumption, creative escapism, sustainable living, and diverse representation. The projections aim to guide businesses and marketers in anticipating and aligning their strategies with evolving consumer preferences. By utilising its vast user data, Pinterest seeks to provide valuable foresight into upcoming trends, enabling brands to stay ahead by catering to the evolving needs and interests of their audiences.

Google Local Search

Google Confirms Business Hours Affect Local Ranking Factor in Search and Maps

Google has confirmed that business openness, including information about hours of operation, services provided, and other relevant data, directly influences local search rankings. The search engine giant emphasises the significance of displaying accurate and comprehensive details about a business, asserting that such transparency positively impacts its visibility in local search results. By providing users with comprehensive and reliable information, businesses can enhance their online presence and improve their chances of ranking higher on Google's local search. This confirmation underscores the importance of maintaining updated and accurate business information, highlighting its role in optimising local search visibility and potentially attracting more customers to a business.

Bonded Bitesize: Your Midweek Roundup

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