Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.
Stay connected with recent updates from Microsoft, Google, Meta & many more!
YouTube Rolls Out New Shorts Editing Tool For iOS Devices, Expected To Be Available On Android Shortly
Shorts is YouTube’s fastest-growing content format, now driving more than 50 billion daily views in the app. Due to its success, YouTube has been developing new ways to better highlight Shorts in an attempt to keep users in the app for longer. As part of this, the platform has rolled out a new editing tool to help users reformat long-form content into Shorts, which could be a perfect option for those aiming to capitalise on the popularity of Shorts. As outlined by YouTube creator liaison Rene Ritche, the new Shorts editing UI, accessible via the “Remix” option on your clips, provides access to a range of editing tools to reformat your clips into the Shorts format.
Microsoft Moves Generative AI Tool That Generates Instant Banner Ads Into Its Creative Retail Media Platform
Microsoft has launched its Retail Media Creative Studio that will leverage generative AI to create end-to-end banner ads tailored for retail media. According to Microsoft, this platform will help both advertisers and retailers boost their creativity and productivity with ease, and thus improving the engagement and performance of banner ads. The AI tool can be used to turn a product photo into a lifestyle image, by using prompts like ‘put this sofa in a cosy living room’. Once the designed banner ad goes live, the platform can then leverage AI-powered algorithms to choose and display the most effective banner creatives based on key performance indicators like click-through-rate.
Disney Launches 'Shoppable' Streaming Ads, adds more Data Measurements & Expands ‘Clean Room’ efforts
At the company's annual Global Tech & Data Showcase, Disney has announced several plans to expand its ad tech and data business for 2024. As part of this, the company is planning to push its ‘shoppable’ streaming ads via its ‘Gateway Shop’ beta program that will allow viewers to purchase advertised products without disrupting their streaming experience. In addition, Disney also shared a new ‘real-time’ data-measurement deal with Innovid and Lucid, that helps brands measure metrics such as ad recall, consideration, purchase intent and brand favourability. Finally, the company is expanding its ‘clean room’ technology, to match first-party data from marketers with Disney’s own priority data.
X Partners With Shopify For In-Stream Product Promotion
Elon Musk’s X has announced a new partnership with e-commerce platform Shopify, providing Shopify merchants with enhanced opportunities to promote their products on the social media platform. X aims to leverage Shopify’s sales channel to bring more awareness to the platform, which could be in response to the app’s recent downturn in user engagement. The collaboration aims to streamline the process of uploading product catalogues to X, help merchants optimise their ad dollars to maximise their outcomes, and highlight the role X plays in a merchants marketing stack. By helping facilitate merchant sales in-stream, X is inching closer to Musk’s plan to turn the platform into and “everything app”.
Google Is Shutting Down Websites Made With Business Profiles
Google is shutting down websites made with Business Profiles on the 1st of March. Businesses wanting to maintain their own website must create a new site using alternative tools, then update their Business Profile with the new site address before the deadline to ensure a smooth transition. This is because customers attempting to visit your website will then be automatically redirected to your Business Profile until the 10th of June. Beyond this date, visitors will encounter a “page not found” error, Google announced.
Amazon Turns to AI to Help Customers Find Best Fitting Sizes When Buying Clothes Online
After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon recently shared how it has begun using AI technology to help customers shop for online clothing. According to a recent study by Coresight Research, (link) incorrect sizing is the top reason for online apparel returns. This is often in part due to today’s consumers purchasing an item in multiple sizes, then returning those that don’t work out as return processes have become easier. In response to this challenge, Amazon has introduced AI into the online shopping experience in four ways: in personalised size recommendations, a “Fit Insights” tool for sellers, AI-powered highlights from reviews left by previous customers, and reimagined size charts.
X Will Now Enable Advertisers to Target Only Premium Subscribers
Although advertising on X may not currently be the first choice for advertisers due to owner Elon Musk’s continued controversies, there are still millions of users logging into the app every day. This could present a significant opportunity if they are among your target market. X has recently introduced a new ad option allowing brands and marketers to specifically target X Premium subscribers with their campaigns. With fewer than 1% of users currently signed up for X Premium, there is a question regarding how many people brands will be able to reach. However, X is actively working to increase Premium subscribers by adding new elements for paying users, such as access to its Grok AI chatbot, exclusive features and more.
Snapchat Allows Parents to Restrict Their Teens' use of 'My AI' Chatbot
Snapchat has updated their parental control settings giving parents the ability to disable its AI chatbot, MyAI, on young users' apps. MyAI received criticism when it was first launched on Snapchat in 2022, due to the feature’s intrusive nature in the chat feed, as well as unexpected location tracking and explicit conversation topics with young users which has seen the company face several lawsuits. Following this update, parents will now be able to see their teens' privacy and safety settings, such as who they can receive and send snaps to, whether they are sharing their location and whether or not they can use MyAI.
Google Expands its Inappropriate Content Policy To Limit Exploitation Of Emergencies
Google has announced an upcoming update to its Inappropriate content policy clarifying the definition of sensitive events in order to avoid their exploitation. Google defines a sensitive event as “un unforeseen event or development that creates significant risk to Google’s ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetised” features. This therefore means that SEOs cannot use keywords related to a sensitive event to attempt to drive additional traffic, or promote products or services that exploit, dismiss or condone the sensitive event - including artificially inflating prices that prohibits/restricts access to vital supplies.
Meta to Restrict Teen Instagram and Facebook Accounts From Seeing Content About Self-Harm And Eating Disorders
Meta has announced that the company is going to automatically limit the type of content that teen Instagram and Facebook users can see on the platforms. These accounts will be automatically restricted from seeing harmful content, such as posts about self-harm, graphic violence and eating disorders. The changes have come as Meta has been facing increased scrutiny over claims that its services are harmful to young users. Although Meta already doesn’t put forward this type of content to teens in places like Reels and Explore, these new changes mean that harmful content will no longer be shown in Feed and Stories. The company notes that although Instagram and Facebook allow users to share content about their own struggles with suicide, self-harm and eating disorders, Meta’s policy is to not recommend this content and to make it harder to find.
Tiktok is Restricting the Search of Specific Hashtags in Creative Center Following 'Misuse of Feature'
Marketers are no longer able to search for specific hashtags within TikTok’s Creative Centre, a tool that was designed to help monitor the popularity of trends on the site. According to TikTok, this functionality has been removed following its ‘misuse’ by some individuals and organisations - instead the tool now focuses on the top 100 hashtags within a diverse range of industries. Links for hashtags related to the Israel-Hamas war, for example, no longer work, as well as several relating to U.S politics.
Whatsapp Is Rolling Out An In-App Tool to Create, Edit & Share Custom Stickers
WhatsApp has announced the launch of a new iOS feature that will allow users to create and share their own custom stickers with friends. This new tool can turn photos into stickers, and even personalise existing stickers with text or drawings directly within the messaging app. While this tool is already available on WhatsApp web, soon users on iOS 17+ will be able to create custom stickers within the ‘sticker tray’ of their apps.
X is Granted Another License to Transmit Money, Moving it Closer to Launch of 'everything' App
X has taken another step towards owner Elon Musk’s “everything app” vision, with X Corp gaining money transmitter approval in Utah, making it the fifteenth U.S state to grant the company a money transmitter licence, and the first stage of peer-to-peer payments in the app. Musk’s vision for X, which he established with former business partner David Sacks in 1999, would in theory, become the backbone of modern society, by taking a new approach to online interactions that essentially eliminate the need for banks and loans under traditional structures. X still has a long journey ahead before such functionality is fully realised, and with the company outlining its plan to enable full payments and banking services within the platform by the end of 2024, it ought to move quickly to meet these ambitious goals.
Pinterest Designs Chanel-Themed Virtual V&A Exhibition
Visual inspiration platform Pinterest is partnering with London’s Victoria & Albert Museum (V&A) to bring the museum’s sold out ‘Gabrielle Chanel Fashion Manifesto’ exhibition to a digital context. The exclusive partnership will see Pinterest hosting a series of four videos on their Pinterest profile showcasing the exhibition’s key themes, including ‘The Little Black Dress’, ‘Suits for Women’, ‘Revolutionised Fabrics’, and a rundown of the exhibition’s highlights. The videos will provide viewers with a deep dive into the details that define Chanel’s most iconic pieces, and offer an exploration into the history, evolution and legacy of the designer. Sophie Rouse, head of integrated marketing and insight at the V&A, added: “Our partnership with Pinterest enables us to bring our sold-out Gabrielle Chanel exhibition to a much wider audience. (…) People simply need to visit the V&A’s Pinterest profile to enjoy.”
Microsoft Copilot Reveals New AI Tools To Help Retailers Provide Customised Shopping Experiences
Microsoft has announced new Copilot capabilities that use generative AI solutions to improve shopping experiences, support store associates and enhance retail media campaigns. As part of this, the company has unveiled a new copilot template on Azure OpenAI Service to help retailers build more individualised shopping experiences across their existing websites and applications by providing tailored product recommendations and offers similar to that of a personal shopper. Microsoft also claims that this same template can also be used to improve productivity, job satisfaction and customer experiences within physical stores, by better supporting store workers.