Bonded Bitesize – Your Midweek Roundup

Bonded Bitesize – Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!

 

Meta Traffic Drop

Meta Outage Causes 60% Drop In Referral Traffic For Publishers

A recent Meta outage caused referral traffic to news publishers from social media to plummet by 60%, Taboola reports. Yet publishers on the Taboola platform saw a 30% increase in traffic, and large publishers experienced a 150% increase. This showcased the reliability and accessibility of the open web when social media disruptions occur, said Taboola. The Meta/Facebook story was the most read-about story around 12:30p.m. ET once the outage ended, and remained so until 2pm., when Trump/Super Tuesday took over.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Google's Ranking Penalties

Google issues search ranking penalties through manual actions

The day after Google released its new search spam policies, including the March 2024 spam and core updates, the search giant  began penalising websites that the search company felt violated those policies. As a result, some sites were completely or partially delisted from Google’s search results, and all or part of their search traffic was wiped out. Google has issued a number of pure spam manual actions, which are pages that appear to use aggressive spam techniques or ‘misleading content.’ It is recommended that site owners check their site’s manual action viewer to see if they have manual actions. If so, they might notice a huge drop in traffic and even subsequently the delisting of their site from Google search. If you were hit, you need to decide what actions to take to recover and then go through the reconsideration request process.

Meta Advantage+ Updates

Meta Enhances Advertising Tools with Updates to Advantage+ and Shopping Ads for Improved Campaign Effectiveness

Meta has recently unveiled a series of updates to its Advantage+ and Shopping Ads, aiming to provide advertisers with enhanced tools for more effective campaigns. The changes include improvements to the ad creation process, allowing advertisers to preview how their ads will appear across different platforms. Meta is also introducing dynamic language optimisation to automatically tailor ad language for diverse audiences. Additionally, updates to Shopping Ads involve a new catalogue manager feature, facilitating a more streamlined and user-friendly experience for businesses managing multiple catalogues. These enhancements demonstrate Meta's commitment to refining its advertising tools, offering advertisers more flexibility and efficiency in reaching their target audiences across the Meta platform.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Reddit Pro Analytics

Reddit Launches Reddit Pro Analytics Suite for Enhanced Insights & Performance Optimisation

Reddit has introduced a new professional data analytics suite, Reddit Pro, designed to empower marketers with advanced insights and analytics capabilities. This suite aims to provide businesses and advertisers with a more comprehensive understanding of their Reddit performance, including engagement metrics, audience demographics, and content trends. Reddit Pro offers improved data visualisation tools and customisable dashboards, allowing users to track key performance indicators and optimise their strategies accordingly. With features like trend analysis and sentiment tracking, marketers can make data-driven decisions to enhance their Reddit presence and engagement. Reddit Pro signifies a significant step forward in Reddit's commitment to supporting businesses and advertisers on its platform through robust analytics and actionable insights.

Adobe Mobile AI Content

Adobe is making it easier to create social content on mobile with AI

Adobe is making it easier for users to create and publish social content on mobile, as the company announced today that it is launching the latest version of the Adobe Express app in beta. With this update, users will be able to quickly create and edit social content using generative AI tools, which will allow Adobe to better compete with Canva, which introduced a suite of AI tools last year. Adobe is also introducing a new “Text to Image” generator that will allow them to quickly create a new look for a project by efficiently generating images with Firefly generative AI. Along with a new “Generative Fill” feature which allows users to use text prompts to easily insert, remove or replace people or objects. Creative Cloud members can use the app to access and work on creative assets from Photoshop and Illustrator directly within Adobe Express. They can also add linked files that sync in Adobe Express as they edit in Creative Cloud apps.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok x Apple Integration

TikTok Enhances Campaign Tracking with Integration of Apple's SKAdNetwork for Improved Ad Performance Metrics

TikTok has announced a new integration with Apple's SKAdNetwork, a move aimed at enhancing campaign tracking capabilities on the platform. This collaboration enables advertisers to utilise SKAdNetwork's privacy-focused attribution solution, providing more transparency and accuracy in measuring the success of TikTok ad campaigns. TikTok explains, “This tiered approach empowers Apple to enhance its API with crucial new features. As a result, mobile marketers and networks gain more information and reporting capabilities, leading to more meaningful campaign optimization through actionable insights”. 

Google Location Exclusions

Google Ads now limits country-level location exclusions

Google Ads has started limiting country-level location exclusion to 120 entities. Moving forward, advertisers will receive a warning notification if the number of entities they enter exceeds this limit. The issue was first flagged by Google Ads marketing agency PPC Sauce on X: “I have an exclusion list (all countries but US, or Australia etc.) and have always been able to just plug it in until today”. The agency then shared a screenshot of the warning notification sent by Google when you surpass the 120-country limit. Google’s guidelines state that where your ads shouldn’t appear is just as crucial for campaign success as where they should appear, so removing advertisers’ control to limit locations may cause concern. However, advertisers looking to exclude locations they haven’t previously targeted need not worry, as Google notes: “There’s no need to exclude areas that you haven’t already targeted — your ads won’t be shown in places unless you explicitly target them”.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Temu's U.S. Expansion

Google and Meta Ad Platforms Benefit From Temu's Push Into U.S. 

PDD Holdings – the Chinese parent company of e-commerce platform Temu, which launched in September 2022 – reportedly spent nearly $2 billion on advertising last year at Meta and has become one of Google’s top five advertisers in terms of the amount spent on the platform. Temu is now the fourth most-visited retail site in the U.S., behind Amazon, Walmart, and eBay, according to eMarketer. Temu’s U.S. ad spend doubled in the six weeks leading up to the Super Bowl, SensorTower estimates, but that increase in spend didn’t translate to growth in DAU. Temu’s U.S. DAUs fell an average of -1% week-on-week (WoW) during that same period, a change from 2023 when DAUs increased an average of 10% WoW. “Temu is likely losing money on every sale, as it attempts to invest its way into a position in the marketplace,” Brian Wieser, an advertising analyst, said: “If it doesn’t work, or if it decides that they’ve spent enough money on advertising,” it would act as a headwind for companies such as Google and Meta.

X Premium+ Users

X now allows Premium+ users and organisations to publish articles

X has announced a new long-form post format called Articles, a feature only available to Premium+ subscribers and verified organisations, which lets users publish posts with text formatting, other X posts, embedded videos and images – akin to a post on a WordPress-like content management system or an article on Medium. Last year, X increased the limit for long posts to 25,000 characters for paying users, which has seemingly increased to 100,000. Similarly, in 2022, Twitter debuted Notes as a long-form publishing medium before Musk took over the company. However, under Musk’s management, the Notes project was put on hold, ad-free articles were killed and the newsletter platform Revenue was shut down.



Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Instagram DM Update

Instagram now lets you edit DMs up to 15 minutes after sending them

Instagram announced today that it's rolling out the ability for users to edit their direct messages for up to 15 minutes after sending them. The company also announced that users will soon get the option to pin up to three messaging threads to the top of their inbox. Along with the ability for users to turn read receipts off and save their favourite stickers in DMs. By offering a better messaging experience, Instagram is likely looking to get its users to message their friends and family through its platform instead of its rivals’ messaging services.

Google Ads Pause

Google announces plan to automatically pause ad groups that don’t receive impressions to improve spend efficiency

Google will pause Ads groups that have not seen impressions in the past 13 months as it attempts to improve budget efficiency for advertisers. The rollout, which will push many search marketers to clean up their campaigns, is expected to take place on March 11th and to be completed for all Google Ads accounts by April 30. Advertisers affected by this change can “unpause” ad groups if they still need them, but Google recommends that advertisers review their ad groups and only unpause the ones they expect to get impressions in the coming weeks.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Threads API Pilot

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing, allowing brands to manage their presence on the app. There are also plans for the app to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. This will provide businesses with more insights into Threads engagement, enabling brands to optimise their content more effectively. Threads has long maintained that it wants to keep the atmosphere on Threads engaging and friendly and free from excessive brand presence, compared to X. However, to grow, the app acknowledges the necessity of diversifying its content sources, and offering more posting options to enhance its appeal and potential.

TikTok Monetisation Opportunities

TikTok expands its monetisation opportunities and rewards for creators posting high-quality content

TikTok is encouraging creators to post more high-quality content by expanding its incentives. For example, allowing all creators to offer subscription packages, bringing its Creativity Program out of beta, and upgrading its Creator Academy. Encouraging creators to share longer-form videos, not only expands advertising opportunities for brands but also enhances engagement. High-quality content captivates audiences much more effectively, which offers advertisers a valuable chance to connect with a more engaged audience. TikTok commented, “We’re excited to continue seeing creators find success using our monetization offerings to turn their passions into careers, unlock life-changing opportunities, and drive meaningful impact”.

Bonded Bitesize – Your Midweek Roundup

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