Bonded Bitesize – Your Midweek Roundup

OpenAI is launching its first “large-scale” brand campaign for ChatGPT today (28 September), focusing on the personal experiences of using the product in everyday life.

The investment in long-term brand building marks a shift in the business’s approach to marketing, which has previously focused on one-off events, including its first Super Bowl ad in February.

The campaign will run across the US, UK and Ireland across outdoor, TV, streaming and social.

It’ll first broadcast today during NFL Primetime in the US, before appearing across ITV, Sky and Channel 4 in the UK, while its out-of-home coverage will include London, Manchester, Birmingham, Dublin and Cork. Read More

Radiocentre has launched ‘High Gain Audio’, a ground-breaking new analysis conducted by WPP Media. The study demonstrates that audio is among the most-profitable media for advertisers and delivers notably higher profit-ROI than the all-media average, both short-term and full-term.

The data also reveals how reallocating existing media spend and maximising audio’s share to exploit fully its marginal ROI headroom, can amplify total campaign short-term ROI by 8% compared to the same media spend with no audio included in the mix. Read More

This change does not seem to be a bug, but rather an intentional change to how Google serves search results.

A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the Google Search URL bar. Since that change, rank-checking tools have become an absolute mess, and even Google’s own Search Console data has seen a significant drop in data.

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In the coming weeks, UK users will be asked to pay for an ad-free experience if they do not want their data to be tracked.

Meta is rolling out ad-free subscription options for Facebook and Instagram in the UK, giving users the choice to pay for a service without personalised advertising.

Over the coming weeks, UK users will see notifications outlining the new model, asking them to pay for an ad-free experience if they do not want their data to be tracked.

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Pinterest announced on September 25, 2025, its most significant advertising expansion targeting visual shopping behavior through new Top of Search ad formats and enhanced commerce capabilities. The visual discovery platform, serving over 570 million monthly active users, introduced three major advertising solutions designed to capture consumer intent at critical shopping moments.

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