Bonded Bitesize – Your Midweek Roundup

Bonded Bitesize – Your Midweek Roundup

 

Bonded Bitesize – Bringing you your midweek roundup of the latest in digital and media.

Stay connected with recent updates from Microsoft, Google, Meta & many more!



Meta AI Chatbot

Meta Adds Its AI Chatbot, Powered By Llama 3, To The Search Bar Across Its Apps

Meta has upgraded its AI chatbot with its newest large language model, Llama 3, and the company is now running it in the search bar of its four major apps (Facebook, Messenger, Instagram and WhatsApp). Alongside this, the company launched other new features, such as faster image generation and access to web search results.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
WhatsApp Message Filters

WhatsApp Is Adding Filters To Easily Find Messages

WhatsApp will now become more useful for those who use the platform more like an inbox. WhatsApp has announced a handful of new chat filters for the app to access certain types of messages easily: All, Unread, and Groups. This first set of filters might be just the beginning, though. As multiple reports from WABetaInfo have suggested, WhatsApp has been working on other filters such as “Contacts” to filter out messages from unknown people and businesses, “Favorites” to mark frequently used contacts and even custom chat filters in various beta versions of the app.

TikTok Link Feature

Publishers Test New TikTok Feature That Adds Links To Organic Videos

TikTok is testing a way for publishers to attach links to organic videos, according to three publishers. The test comes at a vital time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites. However, it remains to be seen how much traffic TikTok can actually generate for publishers.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
Snapchat Watermarked Images

Snap Plans To Add Watermarks To Images Created With Its AI-Powered Tools

Social media service Snapchat recently announced its plans to add watermarks to AI-generated images on its platform. The watermark is a translucent version of the Snap logo with a sparkle emoji, and it will be added to any AI-generated image exported from the app or saved to the camera roll. The company said removing the watermark from images will violate its terms of use, however it is unclear how Snap will detect the removal of them.

LinkedIn AI Content Creation

LinkedIn Testing Premium Company Page Subscription With AI-assisted Content Creation

LinkedIn is working on a new Premium Company Page subscription, with a monthly cost of around $99 a month, which will include AI-written content and new tools to grow follower counts, among other features, helping to raise the profiles of the company using them. The premium company page is the latest in a growing list of premium offerings that LinkedIn has crafted for organisations on the platform.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok Notes

TikTok Starts Testing Its Instagram Competitor TikTok Notes In Canada And Australia

TikTok is rolling out its Instagram competitor, TikTok Notes, in select markets. The app is available on the Google Play Store and Apple App Store in Canada and Australia, the company said. “TikTok Notes is a lifestyle platform that offers informative photo-text content about people’s lives, where you can see individuals sharing their travel tips and daily recipes,” the description in the app stores reads. Notably, TikTok already allows image and texts posts, however it aims to create a new space for this kind of post to compete with Meta’s apps like Instagram and Threads.

Threads Ads

Meta Could Launch Threads Ads This Year

Brands and marketers might be able to buy ads on the text-based platform Threads sooner than expected. Which will offer them another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram, it gained 50 million followers in its first 24 hours of launch last year and now has around 85 monthly active users. Threads ads will be likely integrated into Meta’s ad platform, Advantage+, alongside existing options for Facebook and Instagram. Initial ad formats are anticipated to include in-feed placements, with potential expansion to trends and topics section.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
TikTok Shop Luxury Fashion

TikTok Shop Expands Its Second-hand Luxury Fashion Offering To The UK

TikTok Shop is launching a second-hand luxury category in the U.K, putting it in closer competition with Depop, Vinted, Poshmark, among others. This launch is a strategic move to tap into the growing market of preowned luxury items. The popularity of second-hand fashion on TikTok is evident, with over 144,000 TikTok posts using the hashtag #secondhandfashion, which has garnered approximately 1.2 billion views. This announcement arrives on the heels of the U.S House of Representatives passing a bill that requires ByteDance to sell TikTok or face a ban in the U.S.

YouTube Ad Blockers

YouTube Escalates War On Ad Blockers

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be buffering issues or an error message saying “The following content is not available on this app.” YouTube is trying to ensure that ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube. Or pay for YouTube Premium to avoid excessive advertising. If the latter happens, YouTube will gain revenue, but advertisers will lose reach and exposure.

Bonded Bitesize – Your Midweek Roundup
Bonded Bitesize – Your Midweek Roundup
YouTube Top-Performing Shorts

YouTube Offers Advertisers Placement Near Top-Performing Shorts

To help brands get the attention of as many viewers as possible, YouTube is launching a “Select Shorts” ad offering, to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts. YouTube Select Shorts will allow advertisers to choose to place their ad alongside the app's top Shorts across five categories including entertainment, beauty, fashion and lifestyle, food and recipes, gaming and automotive. With the option to select which types of content an advertiser wants their campaign to run with, there may be higher chance of relating to a niche YouTube audience that aligns with their brand.

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