Bonded Bitesize – Your Midweek Roundup

Pinterest has published its annual “Pinterest Predicts 2026” trend report, drawing on billions of search and engagement signals to forecast what will shape culture and commerce  next year. From beauty and fashion to food, home décor and lifestyle, the 21-trend slate includes looks like “Glitchy Glam” (bold mismatched beauty), “Extra Celestial” (sci-fi inspired decor), and even culinary trends like “Cabbage Crush.”

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As of 10 December 2025, Australia has become the first country to enforce a nationwide ban preventing anyone under 16 from using major social-media platforms, including Instagram, TikTok, YouTube, Facebook, X, Snapchat, Reddit and more. The law obliges platforms to take “reasonable steps” to prevent under-age sign-ups or face fines of up to A$49.5 million.
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McDonald’s Netherlands has pulled its AI-generated Christmas advert after heavy online criticism. The 45-second spot, created using generative AI by TBWA\Neboko and The Sweetshop, faced backlash for “uncanny” characters, stitched-together visuals and concerns about replacing human talent. Released on 6 December, it was taken down three days later, with McDonald’s calling the episode “an important learning” as it explores AI’s role in creative production.
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A new report from Ofcom reveals that UK adults now spend an average of 51 minutes every day watching YouTube across smartphones, tablets, and PCs underscoring YouTube’s dominance among digital video platforms in the UK.

With such heavy usage and reach (94% of adult internet users accessed YouTube in May 2025), media planners should treat YouTube as core digital video inventory, not just “social video.” As traditional TV audiences fragment, YouTube offers both scale and precise targeting, making it a strong contender for brand building and performance campaigns.
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Nielsen has integrated its audience‑segmentation data into Amazon DSP and Marketing Cloud, offering advertisers richer third‑party insight to sharpen targeting and measurement across retail media and programmatic buys.

For media planners and retail marketers, this opens up fresh opportunities: you can now combine Amazon’s shopping‑behaviour signals with Nielsen’s demographic & lifestyle data to reach more refined segments. It’s a meaningful step toward bridging traditional media metrics and commerce media tactics, especially valuable as retail media continues to outpace linear TV in many categories.
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