Bonded Bitesize - Your Midweek Roundup

Tony’s Chocolonely Debuts First-Ever TV Campaign to Fuel Growth

Ethical chocolate brand Tony’s Chocolonely has launched its first global TV advert, a 30-second spot titled “There’s Fight in Every Bite” that aired on Sky channels from 10 February. The campaign which is funded with £500k of Sky Media support via the Sky Zero Footprint Fund, uses creative storytelling featuring wrestlers to spotlight exploitation in cocoa supply chains, aligning brand purpose with commercial growth strategy. After achieving record market share in late 2025, this TV debut is designed to “pour fuel on the fire” of the brand’s momentum and deepen consumer connection to both product and mission.

Google Chat Integrates Figma to Streamline Design Workflows

Google has added a Figma integration to Google Chat, allowing users to preview design files, receive updates and reply to comments directly within chat conversations. This expands the Workspace ecosystem by reducing context-switching between tools and enables teams to stay aligned on design projects without jumping between apps. With real-time previews and collaboration features built into Chat, Google is making it easier for creative and product teams to work together more efficiently. The rollout is happening now for Workspace customers worldwide.

A curated Reddit Thread predicts 7.5% increase in UK ad spend in digital and performance formats

A curated Reddit overview of advertising trends highlights major industry forecasts for 2026: U.S. ad spend is expected to grow by 9.5%, with social media (+14.6%), connected TV (+13.8%) and commerce media (+12.1%) leading the way, while linear TV declines modestly. In the UK, ad spend is projected to rise 7.5% which marks a robust appetite for digital and performance formats. These projections reflect broader shifts toward data-driven channels and diversified investment models as brands push budgets into platforms that deliver both reach and measurable outcomes.

Google adds new safety feature: it can detect and prompt removal of government IDs in search results

Google has expanded its proactive safety tools with the ability to detect and alert users when their personal government-issued IDs (such as passports, driver’s licences and national ID cards) appear in search results. When an ID is identified, Google offers a one-click prompt to request removal from web listings, making it easier for individuals to protect sensitive information from public exposure.

This move reflects rising concern over data privacy and identity safety, especially as digital footprints grow and searchable content proliferates. For advertisers and media planners, it signals continued platform investment in user trust and safety, which can influence how personal information is handled in both organic content and targeted advertising contexts.

Taylor Swift music is featured in NBC upcoming Winter Olympics Figure Skating campaign

NBC has featured Taylor Swift’s music in its promotional campaign for the upcoming Winter Olympics figure skating coverage, marking a high-profile infusion of pop culture into major event TV advertising. Swift’s tracks, known for their strong emotional resonance and broad demographic appeal, are being used to build buzz around the broadcast, aiming to connect with both devoted fans and mainstream viewers.

This trend reflects how broadcasters continue to blend cultural relevance with mass reach to attract attention in a fragmented media landscape. For advertisers, this underscores the value of cross-cultural creative choices when building seasonal or event-linked campaigns that span TV, digital and social platforms.

Bonded Bitesize – Your Midweek Roundup