SaaS Platform
SaaS Platform
- Digital
- Media
30%+ growth in the customer base.
The client is in a niche vertical with only 5 major competitors that could be considered more established.
The client started pushing for customer acquisition in 2016 and had already seen aggressive growth over the last 18 months there was an ambition to be the category leader within 12 months.
The challenge
After seeing aggressive growth for 18 months based on organic growth and ‘light touch’ activation of acquisition media channels, the client presented the challenge – Audit the full media mix, construct and activate a full funnel strategy across suggested channels to become the category leader within 18 months.
Finding the right media partner with the depth of channel knowledge and expertise to execute strategy effectively to increase acquisition was essential.
The solution
Extensive research into behaviours, motivations, demographics into the customer base was carried out as the first stage.
Secondly the current media mix was audited and assessed.
Thirdly channel opportunity was mapped.
This process of connecting with the customer base, developing a framework of strategy allowed us to move onto the activation stage.
Multiple channels were deployed including but not limited to paid search activity in the upper funnel to widen the prospect base, tailored paid social targeting and creative, CRM behavoural triggers to activate on-site overlays and email marketing.
Our channel strategy and activation led to exponential growth.
The results
Through our framework of connecting, developing and activating a full funnel media strategy the client saw a 30%+ growth in the customer base within 9 months; establishing them as the category leader.
After a learning phase further channels were deployed, including influencer marketing and emerging platforms, to further establish and maintain their market leading position.