Content and Digital PR Manager Vacancy
Content and Digital PR Manager Vacancy
July 12, 2022
Take the next step in your career with our vacancy for Content and Digital PR Manager at Bonded. Read on to find out more.
About Bonded
Bonded was born out of a belief in human connection. We build deep connections to our clients, their audiences and people, and across our teams. We connect with people that matter most to our clients, to maximise results.
We are a full service media agency with expertise and experience across the media landscape, both digital and traditional media. Our wealth of experience, together with our broad and deep industry knowledge allows Bonded to deliver connected solutions that maximise results for our clients.
We have a clear mission: to be the best business communications company in the world.
Every day, we come to work to help our clients and deliver the best solutions, the best service and client experience.
Our aim is to be one of the best places to work in the UK, we treat all our employees with trust, respect, inclusivity and want them to be the best they can be, in an outside of work.
What we do
We consult and advise our clients on how to best reach their audiences, the channels to use and how to use them. We have a robust planning framework in place to fully understand their business, their audience, market and competitors.
Our range of services is broad and our specialisms span across performance digital such as PPC, SEO, Paid Social and Affiliates, as well as upper funnel brand communication channels such as TV, Radio, Print and Out of Home. We have great relationships in place with all major UK media owners and partner with a number of other specialist agencies to deliver best in class media planning and buying for our clients. We have access to a range of industry tools and insight to help us.
Who we are looking for
Our ideal candidate will have experience researching, planning, activating and optimising content and digital PR strategies for the purpose of driving increased traffic through organic search. Your day to day focus will be on both on-site content optimisation and off-site coverage to drive authority back to clients’ websites.
You’ll have experience in writing landing page copy and creating editorial plans across a range of different industries targeted toward both B2B and B2C audiences. You’ll be comfortable working with different tones of voice and brand guidelines and be skilled at writing engaging, expert content which also drives performance.
With a solid understanding of the implications of content optimisation for organic search, you’ll have proven experience in driving clients’ organic search visibility and content performance through content strategy and activation.
You will also have an enthusiasm for digital and have an eye for the types of stories and content formats that will secure coverage in reputable national, local and niche industry online publications.
The ideal candidate will have high attention to detail and be confident and enthusiastic in delivering content recommendations for clients.
You should apply if you:
- • Enjoy working in a fast-paced environment
- • Enjoy interacting with different people on a daily basis
- • Have experience in delivering copywriting for a range of different industries and audiences
- • Have experience in executing robust editorial processes
- • Are capable of seeing digital PR campaign ideas through to delivery and results for clients
- • Have experience in reporting on the impact of your work
- • Have an appetite to understand wider organic search considerations impacting content performance
- • Enjoy working within a team environment
Key Accountabilities:
- • Delivering audience, competitor and product focussed keyword research
- • Delivering commercial and research-based content strategies
- • Interpreting keyword insights for effective landing page keyword targeting
- • Interpreting keyword insights for the creation of performance-driving editorial plans
- • Landing page content creation and optimisation
- • Non-transactional content creation and optimisation
- • Work with clients from communicating ideas through to project management and reporting on results
- • Attend and contribute to regular brainstorms to come up with innovative PR ideas for your clients
- • Regularly research and source partners across different industries to create relationships and maintain a database of online contacts
- • Use search and insight tools to support campaigns
- • Keeping up to date with industry trends, practices and developments (digital industry, clients’ industry and agency industry)
- • On-site and offsite content performance and impact measurement
What we will offer you
- • Help, support and guidance so you get the best out of your time at Bonded
- • A road to development and progression
- • A relaxed, happy and flexible working environment
- • A competitive salary based on your experience
- • A welcoming and inclusive place to work