The landscape for content optimisation has evolved in recent years, with significant developments like topic understanding, natural language processing, visual layout analysis, and intent recognition by Google’s RankBrain algorithm.
We’re committed to being at the forefront of these developments, staying on top of what’s new, in order to ensure our clients can connect with their audiences as effectively as possible.
We provide a range of onsite content services to suit the needs of any organisation. No two content strategies are alike, so determining what our client’s need will be done on an individual basis – but we typically carry out these tasks in execution:
The content strategy will establish the goals for your content and provide you with a roadmap that takes into account:
Bonded’s content strategies are always data-led, ensuring every new or updated page is able to rank as well as possible for the most relevant organic keywords, to connect to your audiences.
Keyword research is the foundation to all content optimisation plans. Using a range of industry-leading tools, and Bonded’s in house analysis, we will recommend and collaboratively agree a keyphrase focus that is delivers relevant Connection to your audiences.
Bonded’s copywriters produce engaging, authoritative content that will help your company rank better for popular terms used by potential customers when they’re looking for products or services like yours.
Local link earning and digital PR are important components of local SEO.
A comprehensive local digital PR strategy can enable you to better reach target audiences by building local authority which amplifies on-page relevancy signals instilled via local branch pages.
A content audit will help you identify where there is potential for improvement and set out a recommendation roadmap that will shape your strategy over the following months. It is often integrated with a full SEO audit too, so technical insights into the content’s function, as well as onsite information about how visitors are interacting with the content, can all be assessed to evaluate full effectiveness.
Contact us today to receive a review of your content performance by our team of specialists.
