Decoding the ‘Very Demure, Very Mindful’ Trend: Insights & Takeaways for Brands

The rapid evolution of social media trends often leaves businesses scrambling to keep up. In this post, we’ll explore the ‘very demure, very mindful’ trend and the key lessons brands can apply to their social media strategies.

Social media has a direct impact on consumer behaviour—31% of users discover new products through influencers—so going viral can be hugely advantageous for brands. However, it’s crucial to approach trends strategically and with a focus on long-term success.

The Unpredictability of Viral Trends

The recent booming popularity of the very demure, very mindful phrase has seen streaming giant Netflix climb aboard the trend with the launch of its very own category, pop culture sensation Kim Kardashian reach unlikely political corners of the internet, and even The White House reference the catchphrase.

With all this in mind, it’s easy to question whether social media trends are the result of an effective strategy or if ‘going viral’ is just a happy accident. After all, demure and mindful content creator Jools Lebron did not anticipate that video as the one to accelerate her into global stardom this summer, but is there something to be learned from its success?

See the original TikTok video posted by @joolieannie here.

Navigating the lengthy task of creating content, drafting clever captions and formulating flawless hashtags can be daunting. Relentlessly working to appease the algorithm often leads to disappointing engagement, with posts barely getting noticed. Despite the best efforts of many brands, it’s not uncommon to see posts languish with minimal engagement, leaving them questioning the effectiveness of their social media strategies. 

So, what can we learn from these viral successes to apply to our own strategies?

Lessons Learned from the ‘Very Demure, Very Mindful’ Trend

1. Very brief, very comprehensive. Of course, it’s a golden rule that any snappy marketing copy should be short and easy to understand, but this could be especially crucial when reaching global audiences on social media.
2. The timing was impeccable. Thanks to its coinage from popstar Charli XCX, avid social media users were blessed with a Brat summer and left wondering what identifying characteristic they could relate to next. Enter demure and mindful.
3. Authenticity over perfection. Jools Lebron’s natural and unforced online presence easily captures audiences. Her humility and self-awareness effortlessly engage viewers, and her humorous content increases shareability. 

Key Takeaways

1. Avoid alienating audiences with content that doesn’t resonate. While it can be fun and tempting to follow successful social media trends, carefully consider whether the trend is likely to resonate with your business’ target audience and whether it aligns with your brand identity. Remember, social media trends are fleeting; we want our audiences to stick around for the long haul.
2. Build relationships. It’s no secret that here at Bonded, we prioritise connection as one of our key values. Social media presence functions in the same way. Transparency, authenticity and willingness to stay connected to followers can help build an understanding of your online community and what resonates with them, without relying on short-lived trends.
3. Leverage humour and relatability. While being the funny brand is not always easy, it can foster highly successful results that engage followers. Be brave in social media experimentation to find out what works and what doesn’t, accept that not every attempt will succeed, and learn from the failures. Don’t be afraid to ask your followers for their thoughts.

The Power of Connection

Compelling social media content will always fluctuate in its success. Viral moments may create a temporary buzz, but sustainable growth comes from genuine connection, meaningful content, authentic interactions and a thorough understanding of your followers.

By prioritising authenticity and creativity, your business can create social media content that deeply resonates with your audience and leads to long-lasting relationships. Social media trends come and go, but the power of connection can last a lifetime.

What are your thoughts on this year’s social media trends? Were you aware of the very demure, very mindful trend? What else can be learned from viral social media sensations? 

Let us know in the comments!

For tailored information on developing an effective social media strategy for your brand, reach out to our social media experts today. We can help you connect with your audience and achieve your business goals.

Sources: 

https://blog.hubspot.com/marketing/hubspot-blog-social-media-marketing-report#:~:text=Our%20most%20recent%20consumer%20trends,their%20preferred%20product%20discovery%20channel.

https://www.mundodeportivo.com/us/en/20240818/697978/the-white-house-jumps-into-viral-very-demure-tiktok-trend.html

https://www.whats-on-netflix.com/what-to-watch/netflix-launches-very-demure-very-mindful-category/ 

https://www.9news.com.au/national/very-demure-very-mindful-meaning-tiktok-trend-jools-lebron-explained/75e01058-c50b-4843-be5f-2e0b0038a4dc