Paid Social

Our world is now a social media world – from the moment we wake to when we go to bed, connection to social media has become a part of our daily routine.

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Our approach to paid Social

Connecting to audiences is at the heart of our paid social approach.

We follow a best practice pillars approach to deliver impact towards our clients’ objectives; connecting our clients to their audiences across their brand journeys, utilising multiple targeting parameters together with different types of creative to reach the right audience at the right time, with the right message.

We connect different ad formats across the campaign in a sequential messaging approach, ensuring the right audience reach and messaging frequency to deliver an effective brand story.

There are now multiple social media platforms our clients can advertise on, with more opportunity to connect to audiences across these platforms than ever before.

The paid social opportunity

Investment in social media advertising has continued to increase at an unprecedented rate. It’s expected that within the UK alone paid social spend is projected to reach over £5million in 2021 and increase further to £6.5million by 2025.

There are now multiple social media platforms our clients can advertise on, with more opportunity to connect to audiences across these platforms than ever before.

And our clients are able to connect to audiences across their brand journey, utilising multiple targeting parameters together with different types of creative to reach the right audience at the right time, with the right message.

Paid Social Audit

We deliver granular paid social channel audits for clients to identify opportunities for more effective audience engagement and performance impact. Our audits cover campaign set up, optimisation, reach across the funnel, platform selection and creative mix.

Contact us today to receive a review of your paid social channel performance by our team of specialists.