Whilst it is essential for agencies to understand the detail of our clients businesses, marketing activity, and results, it is just as important to step back and consider the wider economic context.
Broader economic conditions influence consumer confidence, spending behaviour, and ultimately the conditions in which businesses are expected to perform.
This short economic outlook has been written to provide a view on some of the wider UK economic indicators that may be shaping business performance as we head into 2026. It looks at areas such as GDP growth expectations, inflation, interest rates, labour market conditions, housing trends, and retail sector performance, offering context rather than prediction.
Check out the full report here: Bonded economic outlook_2
