PPC / Paid Search.

Services > Digital > PPC / Paid Search

Our paid search specialists are highly experienced in planning and activating paid search campaigns that connect to your audiences effectively – both in channel and as part of a multi-channel approach across the audience journey.

Using data-driven insights alongside technology, creativity and strategy, we create performance focused campaigns that deliver impact against our clients’ objectives. We achieve this using our Bonded 6 pillar approach.


Our approach to paid search.

Our 6 pillar approach focuses on Google’s best practices to deliver an optimum quality score for your paid search accounts. We translate this best practice approach across all search engines and regions to ensure our clients connect to their paid search audience as effectively and consistently as possible.

We build out granular, tailored campaigns and apply best practice principles to maximise quality score, then we build upon this best practice to ensure our clients’ connect to their audiences in a highly targeted way and we have tight processes to ensure quality and continual improvement throughout. We connect client business goals into actionable paid search planning and activation.

Paid search services.

Our Paid Search specialist delivers the best channel planning and implementation available to get the best results possible for our clients.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Paid search planning

We connect to our clients brand, industry, consumers and business goals to effectively plan their paid search campaigns.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Paid search activation

We connect industry leading automation and human intelligence to deliver best practice campaign activation.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Google Ad scripts

We can implement custom-built Google Ads scripts to connect customer experience and personalisation to campaign performance. We believe in pushing beyond the limitations of Google's platform to deliver performance impact.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Bid optimisation tools

We have extensive experience of utilising leading industry bid optimisation software, such as Google’s Search Ads 360, to deliver advanced bid optimisation within our paid search campaigns.

Created by potrace 1.16, written by Peter Selinger 2001-2019

Google shopping and feed management

We deliver expert, hands-on optimisation of our clients feeds and shopping campaigns, connecting our relevant ecommerce clients to the significant performance opportunities available through Google’s shopping channel.

Our optimisation of search engine and aggregator feeds enables publishers such as Google to connect to audiences more efficiently, improving our clients’ visibility and conversions.


Paid search audit.

We deliver detailed paid search channel audits for clients to identify where there may be opportunities for further growth and deliver a scoring matrix of your current account campaign performance.

Our PPC audit is based on experience of managing leading paid search campaigns for some of the biggest UK and international companies across all sectors over the past 15 years. 

Contact us today if you would like us to deliver an objective view of your paid search channel performance.

Talk to a Bonded paid search specialist.

We’ll work with you to build a brief, solve a specific problem or simply provide a fresh pair of eyes.


Brands that trust us.


What clients say about us.

The Bonded Team are exceptionally talented. Highly skilled in delivering effective Media & Digital Solutions for clients.
Paul Barnard
Managing Director, Regital
I’ve been very impressed with the Bonded team, they’ve really helped deliver on our business growth targets. Technically strong and great to work with – highly recommended.
Ali Ghobadi
Marketing Director, One Utility Bill

How our work has worked.