We make sure your content is optimised for the most relevant search queries for your audiences and connect this approach effectively to the other elements of your SEO strategy. Our team is trained in the latest techniques to create engaging content that will set your company up for long term success.
Our approach to content optimisation.
The landscape for content optimisation has evolved in recent years, with significant developments like topic understanding, natural language processing, visual layout analysis, and intent recognition by Google’s RankBrain algorithm.
We’re committed to being at the forefront of these developments, staying on top of what’s new, in order to ensure our clients can connect with their audiences as effectively as possible.
We provide a range of onsite content services to suit the needs of any organisation. No two content strategies are alike, so determining what our client’s need will be done on an individual basis – but we typically carry out these tasks in execution:
The content strategy will establish the goals for your content and provide you with a roadmap that takes into account:
- Connecting to audiences – what do they want from their experience? How can we meet those needs in our content?
- Impact – what content activity should be prioritised to deliver greatest impact; from building out internal website, creating topical hubs and delivering blog content plans – a granular and transparent content plan will be agreed focussed on impact against the overall strategy and goals.
Bonded’s content strategies are always data-led, ensuring every new or updated page is able to rank as well as possible for the most relevant organic keywords, to connect to your audiences.
Keyword research is the foundation to all content optimisation plans. Using a range of industry-leading tools, and Bonded’s in house analysis, we will recommend and collaboratively agree a keyphrase focus that is delivers relevant Connection to your audiences.
Bonded’s copywriters produce engaging, authoritative content that will help your company rank better for popular terms used by potential customers when they’re looking for products or services like yours.
Local link earning and digital PR are important components of local SEO.
A comprehensive local digital PR strategy can enable you to better reach target audiences by building local authority which amplifies on-page relevancy signals instilled via local branch pages.
Content optimisation audit.
A content audit will help you identify where there is potential for improvement and set out a recommendation roadmap that will shape your strategy over the following months. It is often integrated with a full SEO audit too, so technical insights into the content’s function, as well as onsite information about how visitors are interacting with the content, can all be assessed to evaluate full effectiveness.
Contact us today to receive a review of your content performance by our team of specialists.
Talk to a Bonded Content specialist.
We’ll work with you to develop a brief, solve a specific problem or simply provide a fresh pair of eyes.