Digital PR.
Services > Digital > SEO > Digital PR & Authority Building
Digital PR can be a powerful marketing channel for any brand. With the right approach, you can build awareness, connect your company to relevant audiences and most importantly build the authority of your domain for improved performance within search engines.
Increasing a website’s authority is a fundamental element of SEO and can make the difference between ranking second page and top three for your target keyword set.
HOW
Our approach to digital PR.
Our Digital PR team are experienced and diverse in skill set, providing a unique blend of creative, analytical and performance focussed skills, which they combine to deliver impactful link earning campaigns with measurable results. From large, data-driven content campaigns to smaller cyclical housekeeping projects we take a diverse approach to link earning to ensure maximum reach and coverage, leaving no stone unturned.
Our Digital PR and link earning services include...
Digital PR strategy
Our digital PR strategy will deliver upon end goals that are specific, measurable and bespoke to your objectives.
We will set the appropriate strategy for your business based on the audiences we should connect to, the types of content campaigns relevant for you and the required outcome in terms of coverage and link earning.
Content campaigns
Our content campaigns are designed to deliver significant impact, reaching relevant audiences in a timely and engaging way.
Reactive “newsjacking” campaigns
We deliver an "always on" approach that will allow your company to react effectively to when the press landscape changes.
We follow news stories and search trends closely, and monitor journalist requests, identifying opportunities in which our clients can create quick reactive content campaigns that resonate with audiences and ultimately earn links.
Expertise & thought leadership
It's important that your brand is established as an authority within your field.
We'll help you capitalise on the expertise within your business to secure coverage on publications of note for your industry, building authority and trust in your brand by tapping into this expertise.
Our approach to outreach.
We’ll identify and engage journalists – both top tier, national media and regional publications, as well as other relevant publishers within your niche.
By building relationships with these individuals and publications, we can create angles for our clients’ campaigns to be featured in relevant online content. Key influencers or opinion-formers will also be identified within Bonded’s network of publisher contacts. Outreach can be delivered in a short timeframe or multiple times across a longer period, depending on the type of campaign.
Benefits of digital PR.
Digital PR can be a hugely effective channel for your marketing strategy. It’s benefits include connecting to audiences through brand awareness as well as tangible performance goals of increased domain authority and improved organic rankings. We believe that effective digital PR, when done correctly by a skilled and dedicated team, can have an integral role in a successful long-term strategy for growth.
Digital PR and link earning services.
Digital PR stategy
Our digital PR strategy will deliver upon end goals that are specific, measurable and bespoke to your objectives. We will set the appropriate strategy for your business based on the audiences we should connect to, the types of content campaigns relevant for you and the required outcome in terms of coverage and link earning.
Content campaigns
Our content campaigns are designed to deliver significant impact, reaching relevant audiences in a timely and engaging way.
Our creative team will deliver an engaging creative concept, backed up by reputable data, with a unique research angle. We will manage all the key stages from idea generation through research, copywriting, design and layout of articles through to distribution and outreach. The result will be a campaign creation that will resonate with journalists and editorial publishers.
Reactive “newsjacking” campaigns
We deliver an “always on” approach that will allow your company to react effectively to when the press landscape changes. We follow news stories and search trends closely, and monitor journalist requests, identifying opportunities in which our clients can create quick reactive content campaigns that resonate with audiences and ultimately earn links.
Expertise and thought leadership
It’s important that your brand is established as an authority within your field. We’ll help you capitalise on the expertise within your business to secure coverage on publications of note for your industry, building authority and trust in your brand by tapping into this expertise.
Our approach to outreach
We’ll identify and engage journalists – both top tier, national media and regional publications, as well as other relevant publishers within your niche.
By building relationships with these individuals and publications, we can create angles for our clients’ campaigns to be featured in relevant online content. Key influencers or opinion-formers will also be identified within Bonded’s network of publisher contacts. Outreach can be delivered in a short timeframe or multiple times across a longer period, depending on the type of campaign.
Benefits of digital PR
Digital PR can be a hugely effective channel for your marketing strategy. It’s benefits include connecting to audiences through brand awareness as well as tangible performance goals of increased domain authority and improved organic rankings. We believe that effective digital PR, when done correctly by a skilled and dedicated team, can have an integral role in a successful long-term strategy for growth.
CONNECT
Digital PR audit.
We deliver Digital PR audits for clients to identify opportunities for improving link earning, content and campaign coverage.
Contact us today to receive a review of your Digital PR performance by our team of specialists.
Talk to a Bonded Digital PR specialist.
We’ll work with you to develop a brief, solve a specific problem or simply provide a fresh pair of eyes.
OUR EXPERIENCE
Brands that trust us.
TESTIMONIALS
What clients say about us.
CASE STUDIES
How our work has worked.
