Media Strategy & Consultancy.
Services > Media Strategy & Consultancy
We create bespoke media plans for clients that build deep connections to client audiences, utilising our best practice ‘b’ framework.
Effective media strategy, planning and buying in today’s multi-channel media landscape requires deep individual channel knowledge, together with knowledge and experience of how different channels work together across the audience journey.
HOW
Our approach.
The client’s audience and their objectives sit at the heart of our ‘b’ framework.
We invest time in understanding our client’s audience, the relationships they have with media and communication and how this aligns across their audience journey.
We use industry leading audience insight and planning tools to build sophisticated audience profiles, enabling us to create integrated multi-channel media plans that deliver truly effective audience connection.
We deliver a granular approach to our best practice channel activation, closely measuring performance against our clients’ objectives throughout campaigns.
Media planning and buying.
Our media planning and buying expertise includes the following media channels:
Traditional media
- TV advertising – linear, broadcast, sponsorship, VOD and Sky Adsmart
- Radio advertising – airtime, sponsorship, broadcast, digital audio, DAX and Spotify
- Out of Home advertising – roadside, transport, cinema, mall and digital OOH
- Press advertising – national, local and trade sector press, online and physical advertising
- Direct mail and door drops
Integration with digital marketing channels
Naturally we deliver fully integrated media campaigns, which includes integration of digital media channels such as paid search, paid social and display advertising.
CONNECT
Media audit.
We deliver media audits for clients to identify opportunities for more effective audience engagement and performance Impact. This covers everything from media strategy, channel planning, channel integration, pricing and performance.
Contact us today if you would like us to review your current your current media approach.
Effective media strategy, planning and buying in today’s multi-channel media landscape requires deep individual channel knowledge, together with knowledge and experience of how different channels work together across the audience journey. Effective media strategy, planning and buying in today’s multi-channel media landscape requires deep individual channel knowledge, together with knowledge and experience of how different channels work together across the audience journey.
We create bespoke media plans for clients that build deep connections to client audiences, utilising our best practice ‘b’ framework…
'b' framework.
‘b’ Framework – Phase 1: Connecting to our clients:
We establish the Situation by delivering an audit of current & past marketing activity and use tools & insight to Connect an audience first approach.
We collaboratively align your Objectives with the opportunity for growth and establish the measurement of success for our partnership.
‘b’ Framework – Phase 2: Connecting to client audiences:
We develop a channel agnostic media & digital Strategy to Connect effectively with your audience & maximise success.
We Connect the Strategy to audience first channel activation, via the Planning, Tools & Tactics to drive results
All our activity is documented in a granular and transparent way – clients are Connected with what to expect and when.
We Connect a continual process of success measurement, through channel reporting, optimisation and consultancy.
Talk to a Media specialist at Bonded.
We’ll work with you to build a brief, solve a specific problem or simply provide a fresh pair of eyes.
OUR EXPERIENCE
Brands that trust us.
TESTIMONIALS
What clients say about us.
CASE STUDIES
How our work has worked.
